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Entrepreneurship Simplified

The #1 Reason People Never Start Their Dream Business

Broadcast on:
23 Apr 2025

If you’ve been sitting on an idea, waiting to feel confident before you start your business, I get it. I’ve been there. But I’m telling you right now, confidence isn’t the thing that’s holding you back. It’s clarity.

In this episode, let’s talk about why I believe clarity beats confidence every time; especially when you’re starting out. I wasn’t super confident when I launched my first business (or my second, or third, for that matter). But what kept me moving forward was knowing what I was doing, who I was doing it for, and how I was going to make money doing it.

That’s what clarity gives you: direction.

It calms the nerves.

It doesn’t mean the fear goes away, but it does mean you’ve got a plan to come back to.

I also share a real-life example from when my wife opened her lash lounge, and how her prep and planning gave us the clarity we needed to say yes, even though the business was in a completely different state. We didn’t wait to feel 100% ready. We just had a solid plan, and that was enough to take the leap.

So if you’ve got a dream, but you’re stuck in perfection mode or just feeling paralyzed by the “what ifs,” this episode is for you. I hope it helps you reframe the way you think about confidence and gives you the push to finally get started.

EPISODE HIGHLIGHTS:

00:00 - Introduction

00:19 - The mindset shift that changes everything when you’re starting out

01:32 - The role of clarity in business planning

02:58 - Overcoming fear and analysis paralysis

04:45 - Defining your market and your customer

08:14 - Clarity in action: The eyelash lounge example

10:01 - Three ways to get clarity

13:25 - Final thoughts on confidence vs clarity when starting a business

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