In this video, Yousaf (CEO and Founder of YRV Dynamics) addresses a subscriber's question about running PMAX campaigns on max conversion value. Provides feedback on best practices and discusses the importance of optimizing purchases. Additional recommendations include considering an abandoned cart strategy, landing pages, and enhanced conversions. Lastly, discussing tROAS and the importance of having various price ranges for successful implementation.
Chapters
Generated by Loom AI 00:00
Introduction 02:39
Considerations for tROAS 05:41