In this video, I discuss the announcements made at Google Marketing Live 2024, including updates to Google Merchant Center and DemandGen. I also talk about the testing of search and shopping ads within the AI overview, the phasing out of third-party cookies, and the optimization for profit with Google ads. I share my thoughts on AI-generative creatives and the impact on ad copy. Watch this video to stay informed and learn about the latest developments in Google marketing.
Chapters
00:00 Conference Announcements
02:22 Relevant Ads in AI Overview
04:15 Path of Conversion Analysis
06:49 GA Debug Tool
09:23 AI-Generative Creatives