Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the intricacies of PPC strategies and scaling a small business. Sharing how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Highlighting tips on creating compelling ad content, the importance of organic sales as a foundation for paid campaigns, and how to use data for targeted marketing efforts.
Whether you're a startup looking to initiate your first ad campaign or an established brand aiming to refine your advertising approach, this episode will give you practical advice and strategic insights that can transform your marketing efforts. Hosted by Hector Santiesteban on his podcast "How to Scale a Business."
Takeaways:
- Paid advertising is a way to scale e-commerce businesses by investing in marketing and crafting a compelling story around the product.
- Having organic sales and a strong brand authority are crucial before starting paid advertising campaigns.
- Lead magnets, such as email opt-ins and valuable content, help in building a loyal customer base and increasing lifetime value
- Utilizing CRM data, including emails and phone numbers, allows for targeted advertising and lookalike audience creation.
- AI is becoming more prominent in advertising, with automated headline and image creation, and a shift towards conversion-based metrics.
- Google TV integration offers new opportunities for advertising in the living room and reaching audiences in a different context.