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PPC with YRV Dynamics

PPC Industry Updates: Apple Social Boosting Upcharge, Pinterest & Google TV inventory on Google Ads

In the podcast, I discuss the recent 30% tax on iOS devices for boosts, impacting costs significantly. Additionally, I highlight the positive impact of Pinterest inventory on Google ads and the availability of Google TV inventory for purchase. I share insights on buying upper funnel video inventory on Google TV and the benefits of connected TV advertising. 00:00 iOS fee Impact 02:23 Upper Funnel Video Inventory on Google TV 04:10 Pinterest Ads on Google Insights YouTube Vlog: PPC Updates: Apple, Pinterest and Google TV YRV Dynamics MediumĀ  YRV Dynamics LinkedIn YRV Dynamics IG YRV Dynamics Site

Broadcast on:
19 Feb 2024

In the podcast, I discuss the recent 30% tax on iOS devices for boosts, impacting costs significantly. Additionally, I highlight the positive impact of Pinterest inventory on Google ads and the availability of Google TV inventory for purchase. I share insights on buying upper funnel video inventory on Google TV and the benefits of connected TV advertising.

00:00 iOS fee Impact

02:23 Upper Funnel Video Inventory on Google TV

04:10 Pinterest Ads on Google Insights