In this podcast, I explain the different smart bidding strategies of Google ads and their pros and cons. I discuss the importance of aligning the right goal with the right bidding strategy and provide examples of when to use each strategy. I also emphasize the need for conversion tracking and its impact on the algorithm. Stream this podcast to gain a better understanding of Google ads' smart bidding and how it can optimize your ad campaigns:
00:00 Introduction to Google Ads Smart Bidding Strategies
03:29 Smart Bidding and Conversions
06:06 Enhanced Cost Per Clicks
13:02 Maximum Clicks
- YouTube Video: Unlocking the Secrets of Smart Bidding Strategies
- Medium Article: Unlocking the Secrets of Smart Bidding Strategies
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