Archive FM

Titans of Foodservice

Why Most Food Brokers Struggle to Deliver on Their Promises

Broadcast on:
07 May 2025

There are many ways to generate revenue in the food service industry. This week, Nick talks about the power of choosing one clear, effective strategy. Drawing from personal experience as a food broker, he shares three major missteps that stalled his growth but ultimately reshaped how he approaches business.

From the importance of strong market coverage to the importance of cultivating the right relationships, Nick sheds light on why strategic partnerships often matter more than widespread outreach.

Listen for tips to navigate the food service landscape with greater clarity, intention, and success!

TIMESTAMPS

00:00 - Intro

02:36 - Three Major Mistakes as a Food Broker

04:35 - Lessons Learned in Marketing

07:09 - The Importance of Sales Execution

09:58 - Strategic Focus in Sales

11:43 - Investing in Relationships That Drive Sales


RESOURCES

Portillo Sales


CONTACT 

Nick: nick.portillo@portillosales.com