Rick is out of town this week but today on our show, we have a new special edition interview with a dear friend, John Lawson.
John ColderICE Lawson is one of the OGs of eCommerce, and a small business coach for growing eCommerce sellers.
Today’s episode is a wide-ranging interview on a number of interesting topics such as:
- How do you compete against Amazon as a retailer or brand?
- The early days of eBay and what they got wrong
- The history of eCommerce
- Social selling
- The importance of understanding your audience in eCommerce
For more news from Rick, check out:
https://www.rmwcommerce.com/ and https://www.linkedin.com/in/rickwatsonecommerce/