Ross Drakes is the Founder and Creative Director of Nicework, a branding agency based out of South Africa. He is a former freelance creative turned entrepreneur who now helps his clients build brands that people genuinely care about. Ross is also a keynote speaker, host of the One More Question podcast, and co-host of the RadEO podcast. He is a member of EO South Africa.

In this episode of the Smart Business Revolution Podcast, John Corcoran sits down with Ross Drakes, the Founder and Creative Director of Nicework, to talk about how to build an impactful agency. They also discuss the evolution of Nicework, potential opportunities around NFTs, and how to know when to diversify your services.