John Warrillow is the Founder and President of The Value Builder System, a cloud-based assessment tool that business owners use to assess their company's scalability. He has helped more than 55,000 business owners improve their company's value by up to 71%. 

John is also the author of Built to Sell: Creating a Business That Can Thrive Without You, which has been recognized as one of the best business books by both Fortune and Inc. Magazines. He also wrote The Automatic Customer: Creating a Subscription Business In Any Industry and is the host of the Built to Sell Radio where he interviews founders about their exit journeys. He just released his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top, this 2021.

John Warrillow, Founder and President of The Value Builder System, is John Corcoran's guest in this episode of the Smart Business Revolution Podcast where they talk about the art of selling businesses. Warrillow explains the difference between strategic and financial buyers, the concept of business owners pushing versus pulling when selling their businesses, and the difference between valuing a business based on revenue and on EBITDA multiples.