Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Hey, what is up everyone and please welcome to the very first pilot episode of something which we called 15-Minute Mastering Show. Here we have my partner John and me and him we're going to go through everything and explain you how this show is going to work, what is it all about, what's going to be included there and what you need to expect. You're listening to 15-Minute Mastering, a show that empowers you with insights from leading iGaming experts to enhance your personal or business performance. The show is brought to you by the EI-powered Data Analytics Platform Blask and supported by Ted Given Affiliate and Media Company already media, Lala Starz, the leading casino partnership program and next.io, the world's iGaming community. Let me start with a quick introduction, I think you guys met John before but I think one of the reasons why he's here and he's a managing partner on my group level, he's going to be a CEO of 15-Minute Mastering and all the projects which we included inside of that group. John comes with a very unique and I say well diverse background, he used to work in iGaming, he used to work outside of iGaming, working with a lot of leaders in the other issues and he's coming with a very unique strategic and content-driven perspective which you're going to start applying on the iGaming now. I'm going to be the host of the show starting from the next episodes and John's going to go and take a very unique director's seat as the seventh Spielberg behind the show. Thanks for the intro Dema and I guess I better introduce you now although you're a man who needs no introduction for the few people who haven't met you yet, Dematree is an experienced iGaming operator with over 17 years within this industry and he brings a unique experience from both sides of the fence, both as an affiliate and an operator and lately launched Bellonin investing in a number of iGaming projects and bringing his expertise to help drive growth in those. Dematree is a visionary with a unique take on lots of industry issues but above all else as I'm sure many of you know he's just a great guy with a very strong mission and purpose to leave things he touches in a far better place and when he found them. So let's kick things off Dematree. I guess the first place to start is as someone with lots of experience in this industry what your own personal experience is of the problem we're trying to solve with 15 minute mastery. Yeah I think you know the point which you mentioned that I'm in this industry for more than half of my life is actually you know brought me throughout all my years in the industry to the point of starting something like we're doing right now. The industry is extremely closed and the collaborative element of the industry I don't think it's barely existing right now. The only cooperative element you got is like the conferences, networking drinks you know when the times when people just go and hang out with each other trying to either sell something or trying to you know build relations so then they can sell something. One of the reasons why we're here is we want to try to remove that kind of fear and try to bring in all the knowledge we've got and to try to help people to become a better professional to become a better human and especially you know we want to build the new generation of professionals and leaders within die gaming. You know I remember when you know I started hiding people from the outside of the industry and I think it was one of my best experiences I've ever done because a lot of these people they were coming with their unique set of knowledge about you know let's say marketing CRM, VIP, whatever right and at the same time giving them that little bit of information about the die gaming was so easy and I remember I even created a little PDF file which I was given to like anyone else who was you know stepping in for the first time inside of the industry and some of the leaders we heard back then I think it was 2020 first these guys became one of the best gaming professionals these days and another thing here is that I remember when you know I was applying some of the practices I learned outside of the industry going to you know like CIM so I finished my masters in marketing there I was I was doing this like mini MBAs with Mark Riesen and some of the knowledge I was getting there and then injecting this into the industry it felt like I'm bringing in some witchcraft and the people were like crazy about it you know I remember the times when I was coming with some new technique and everyone was like was like okay we better not touch it it's not affiliation so let's not better touch it right so we're on the mission here to be able to bring in a new framework which never existed in the industry yet on how bring the best leaders professionals together in one place and then you know use their knowledge use their vision use everything they got in order to be able to inject it in the new generations of professionals inside of the industry let me actually ask you one thing so you as the CEO I want to ask you to explain everyone what is the solution we're creating here with 15 minute mastery yeah absolutely first I just want to add the context of what my perspective is on this issue so it will kind of give a bit of understanding to the solution we've created so me personally I come from an information publishing background where value largely in the form of information was a commodity that was exchanged to gain attention and build relationships and as a result of that constant information exchange innovation in that space happened so so fast and the issue I've noticed very quickly from I guess an outsider's perspective although I did spend some time in the industry at the start of my career is that it feels like a lot of people when I game in are playing the wrong game I look at this industry and everyone is very hot on what your job title is or which award you've won PR is a massive driver in this business so it feels like many people are playing a status game and when you're competing for that status it's a zero sum game right for you to move up someone else has to move down or if someone else moves up you move down naturally so you're always playing on like defense when you're guarded against like your status and it forces you to be far more transactional you look at people and think okay what can they offer me and you look at what they can offer before you decide what you offer them in exchange right but in my view the purpose of business I mean it's the literal definition is to earn money and build wealth and wealth building isn't a zero sum game if you earn a dollar it's not going to stop your competitor from earning a dollar just recently we showed a really good example of this within the newsletter when we spoke about stake.com in India with their expertise in building a killer brand and their brand marketing they helped to grow the entire market in India during the recent IPL and we know that players don't just join one operator and stay in one place they jump from operator to operator so through stake's brilliance in growing the market and bringing new players in they've also helped bring future players to their competitors and the other operators within India so it's the perfect example of a rising tide lifts all boats so it's our goal to inspire a new era of innovation in our gaming where progress is sped up through knowledge sharing through collaboration and the idea that relationships should be built by given before you take it's going to require a mindset shift for some people no doubt but we know through the conversations we've already had that a lot of the top people in our gaming share this belief with us for those of you guys who like never had a chat with us before we were building this idea I think for the past like three to four years now and you know me and John we know each other for like seven plus years now we work together in the past but we're always wanted to combine our skill sets into something which will create like insane value this is where one plus one equals three hundred rather than three so we really wanted to test a lot of the pieces which we're bringing here together at 15m and one of the ideas we've got like we've built this new sweater it became like a overnight success the feedback we've got and the amount of people subscribed you know we're giving us such a crazy motivation to keep going so now like John why don't you explain like what is the concept right what is coming next yeah absolutely so 15 minute mastery is based on this principle of giving value to others in an open way and we understand that people within this industry are extremely busy so when we were looking at looking at full maps we could deliver content in we didn't think there was space for like another 40 plus minute podcast there's some really really great people doing work there some we're personally friends with and it's not an area that we want to compete in and likewise with conferences with iGaming Media we wanted to create a category of one something unique that could deliver the value that we wanted to offer so this isn't a podcast in the traditional sense it's more like a show it's like sitting down to listening to someone you admire doing a lecture about a topic you love so twice per week the media is going to interview a lead in iGaming Expert about a topic of their excellence and expertise the goal is for each 15 minute episode to be specific tangible educational and most importantly actionable we want you to be able to sit down and learn about this 15 minute topic and implement it within your role or within your business the following day and newsletter will supplement the show with an insightful topic being published every week and will transition away from it not being just the Dimitri Show on the newsletter but we'll also bring in other experts to publish newsletters as well because we know some people like to listen to content some people like to watch it and obviously some people prefer to read but most importantly around the podcast or the iGaming Show shall I say and the newsletter we're going to be building a community we have a platform where we'll invite everyone who I've read or watches the show and this will be an opportunity for them to discuss the insights on both of those platforms but also bring their own insights and ultimately the goal is to create the first of its kind knowledge driven community around iGaming to drive innovation and drive the industry forward awesome thanks a lot John I think what you just said I just want to double down on everything so we're not here to compete with this amazing podcast which are out there in the industry Pierre with Next Fintel with gambling files Lee and all these podcasts are insanely amazing they're so beautiful and so inspiring and you know we we've pretty much been listening to most of them all the time discussing some of the topics insights etc so we don't want to compete and we created an issue of one like you as you said right we're creating like a set of products under one umbrella and like I'm so proud that actually you know we've been you know walking around a lot of names we had some really cool concepts and just overnight John came to me saying like hey I got something for you like this is what I got and I was like oh my god this is like this is it this is perfect and then we had to fight with some Chinese domain owners to to get and acquire this domain so you know I'm a branding person I was always saying you know the brand should be that cool to put it on the short without any branding just write it down so we required domain 15m.com it's beautiful name it's catchy it's easy to remember so all these products we mentioned you know the community the show the newsletter we're going to bring in the best world class guests in in each of these like product verticals we want to make it a very strong distinctive brand and issue of one which never existed in iGaming I don't think it actually exists in many other niches so I think this is where we we're trying to you know strike the pinpoint of the nowadays human you know lack of focus non-stop distractions lack of time you know you don't have time for your work you don't have time to spend with your kids with your family right so we're coming up with a very easy kind of 15 minutes show where you can meet your your like world class leaders from all the world's best companies to hear their thoughts in a very easy and actionable format so we're running this thing and we call it a season one and we already have concepts for the new seasons which are going to be starting probably next year we're going to deep dive in like some like functions of iGaming we're going to deep dive in some like products we're going to create like a very interesting series of episodes following one one after another so what I think we're creating here is something very new and very unique and we really need all the support from from all of the iGaming we want to hear feedback we want to hear you guys you know telling us what is right what is wrong because we're experimenting here and I also want to say thank you to all the amazing sponsors we've got you will see them you know in the introduction to this episode you will see them in the next episodes so these are amazing people really good friends the ones who believed in us and those who fought okay this is a new format but this is going to be a big success so we're here to work really hard we're here to set up a very high quality standards for us and we want to learn together with you we want to hear all of your feedback together with you and want to try to build a new generation of I don't even want to say educational product but a new community driven product together perfectly set team thanks john so I think this is it for now like we want to keep it 15 minutes like as we said before we don't want to take any more of your time guys so please you know how they say it you know all the influencers how they say it okay so ring the bell hit subscribe button leave your comment and yeah we'd love to see you all being involved guys thank you so much for everything thank you and share the hell out of it yeah choose everyone see you guys around (upbeat music)
