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Getting Results with Dr. Jean

E63: Blair Bryant Nichols: Upleveling Your Speaking to Get Better Results

Duration:
33m
Broadcast on:
26 Jul 2024
Audio Format:
mp3

Dr. Jean, The Results Queen® and her guest Blair Bryant Nichols provide strategies for developing a successful speaking career. Blair shares his journey in the speaking industry and now as a speaker coach. He offers tips for identifying a focused topic area of expertise, connecting authentically with audiences, and leveraging speaking opportunities for lead generation and business development. Dr. Jean and Blair discuss how to start securing initial speaking gigs, including networking within associations and applying for conference opportunities. They also explores strategic ways to monetize events through email follow up and content offers that generate qualified leads without direct sales pitches.

Find Blair here:

Website: https://www.bbncreativemanagement.com/ 

Linked In: https://www.linkedin.com/in/blairbnichols/ 

Contact Dr. Jean here: Website: www.gettingresultswithdrjean.com Email: jean@cavemanbrain.com
Why do reclines call Dr. Jean the results queen? The name speaks for itself. Dr. Jean has been helping business owners achieve and exceed their goals for over 20 years. And now, she wants to help you get more results to your business and in your life. In fact, her mission is to leave you better than she found you. Join her as she dives deep into the world of business and entrepreneurship to provide you with actionable strategies and valuable insights and compelling stories that will propel you to greater success and ultimate results. Get ready to take notes, because it's time for Getting Results with Dr. Jean the Results Queen. Hi everyone, it's Dr. Jean the Results Queen. Welcome to Getting Results with Dr. Jean and today I have a very special guest who's going to talk about a topic that I love, Blair, and Blair, I'm going to tell you that is our guest today. And always as we do, we have our guests introduce themselves. So Blair, tell us about how you got to where you are today and what your journey been like. Sure. Yeah. My name is Blair Bryant Nichols. I'm the owner of BBN Creative Management. But before I owned my own management firm for speakers and coaching, I spent a lot of time working for other people. And in general, in the speaking industry, I started off in the publishing world, Harper Collins, was the first publisher to have a speaker's bureau in-house. So that's where I got my start. And after a couple of years, I ended up moving to a bigger agency that had a partnership with both Simon and Schuster and Hishette. So at a young age, I was running both those speakers' bureaus getting to pick, you know, from the upcoming books, who I thought would be good speakers and work with them. And, you know, but every season, there was more and more clients and, you know, I had a small team. And so it wasn't, you know, my ideal fit working with so many amazing people, but not feeling like I was a very good agent for most of them. So I kind of got fixated on the idea of being a manager and working with less people being more, you know, getting to choose who I worked with and also getting to do more for them, not just focusing on speaking or publishing, but, you know, really holistically looking at their business, their career, and helping them with whatever projects that they may want to take on in the future, whether it is other media projects or building other businesses. So I had the idea that I'd go to business school in LA, and that would turn into me, you know, turning into a manager rather quickly, but life had other plans. I got recruited, luckily, though, to come to LA 11 years ago and work for Keith Rossi, who was a prominent speaker and author. And so I kind of got to go on the other side from the agency side with lots of clients to working for just one, one primary client, one primary speaker, and got to learn how speaking was business development for some of these high level folks, how, you know, keynote speaking at corporations led to higher level consulting and coaching and other projects that they were doing. So I was working for a consulting firm. It just so happened that our CEO, our founder, you know, leveraged speaking as a big part of the business. So I really got to understand, you know, other sides of the world. I ended up going to UCLA Anderson for business school while I was working there and leaving, you know, my last year to do some other internships and some other projects. But I came back to the speaker's world when I graduated. I started working for a bureau based in Santa Barbara and I was in LA working remotely and, you know, kind of as an agent and helping them build their exclusive talent and, you know, bumped into the same problem that I'd had before. I wasn't always in control of who I got to work with. I didn't get to, you know, just choose how I was spending my time. And I knew that I really wanted to do what I'd set out to do when I first moved to LA, and that was be a manager. So over, you know, the five years post MBA, you know, I had a couple of positions building agencies and signing talent for other people. And then I finally stepped out on my own. And now I get to choose who I work with. My focus has been on women and people of color and LGBTQ individuals. As I know in the speaker's business, what the dominant, you know, profile of speaker still is and who's demanding the highest fees, but the need for diversity, not just in the category of diversity, but in all categories, I think is super important. So I coached and worked with all types of speakers, regardless of their status and diversity or not, but my management firm has been more focused on mission-based speakers and the people that I described. So, you know, that's hopefully a succinct journey of where I've been and what I'm doing now. Oh, it was a great, great explanation and a lot to unpack there. I'm fascinated. So I think speaking is one of the best ways to get new business development. I really do. I think speaking one to many is E. However, most people would rather stand in front of a crowd in their underwear than speak, right? So tell us why do people really shy away from speaking when it's just such a wonderful way of getting business? Well, I think it's the same reason why it's a wonderful way of getting business is the same reason why it makes people so uncomfortable. It's because you're exposed, you know, you're vulnerable. The best speakers are ones that form an emotional connection with their audience. And especially if you are, you know, speaking to this audience because you think there's ideal clients for you in it or that there might be customers or, you know, opportunities for you, it's really your main goal is to connect with them. You want to, of course, highlight the value and the expertise that you bring, but no one's going to listen to you and people are going to nod off if you don't do something to engage them first to connect with them. So I think it can be terrifying for people to get up on stage and to not just have to share and present on a topic, you can rehearse that and, you know, get through it. I'm sure a lot of us have had to do that at some point. But the idea of what, you know, separates really the high-level keynote speakers and the other people who are doing this professionally are the ones who can get up and tell a story, who can be vulnerable, who can connect emotionally. And I think, yeah, that's probably the scariest part is for people to feel that vulnerability and not know, you know, how it will be received. But, you know, I would encourage people that that's really what does make for the best speakers, what does create the most results and what, you know, will get you really great feedback because that's what audiences are really looking for. They don't want to be sold. They don't want to like feel like you're fake. They want authenticity, you know, you have to bring that authenticity as a speaker and you don't have to be the most powerful speaker. So it's okay if, you know, you're nervous and you're, you know, you're not going to be this Tony Robbins type presence right away. But if you can get out and just be yourself and tell, you know, an authentic story, then you'll win that audience over. And so, you know, I definitely understand it's a fear and all of that. But leaning into the part that's probably just as scary or the scariest part of it is what's going to be the most successful part of it too. Oh, I love that. I have two more questions around that. Yeah, I'm curious. So the first thing is that I really want to know how, like, some tips and tricks to engage the audience. Like, that I think is really important. However, before you answer that question, I'm going to put a pin in that. Most people don't know what the heck to talk about. So what would they talk on? How do you figure out what topic is important? Do you change topics? Do you keep one topic all the time and find different audiences? What's the best strategy around that? Yeah, that's a great question. You know, I really help and a lot of my coaching around this is, like, figuring out your unique story, your unique value. There might be a lot of people who are taught, you know, your expertise might be in, you know, human behavior, you know, behavior change, HR, whatever it may be. There might be a lot of other people that have your same expertise or they might be in the same field or they might have a similar, you know, kind of message, but no one has your story. No one has your background, your experience, and what you bring to the table. So not just in figuring out, like, what should you talk about, what you should talk about should align with, you know, what you're passionate about, what you have expertise in, and also what is it going to do for you? You know, speaking is not just a tool to just get out on stage and speak and call it a day, though, you know, I think a lot of professional speakers treat it like that, collect their check and go. You know, again, the more successful speakers, the more thoughtful, you know, business people who are treating it like a business are thinking about how is every speaking engagement producing more results or helping me get closer to my goals. So your keynote, your topic should align with that. You know, if your goal is to, you know, be able to be in the corporate world and to sell, you know, your ideas into a broader consulting engagement or deeper workshops or things like that, then you want your keynote to do the work of getting them intrigued enough that you've got one big idea to present that gets them really excited about going deeper with you. So it's kind of a roundabout thing, figuring out the topic. It's, you know, it's dependent on you and what you want and what your goals are and what you're passionate about, but it should also align, you know, strategically with what is the goals of the speaking in general? Like what is it? What is it going to do for you to be able to present in front of these different audiences? So I think that's kind of the process that I take people through when they're trying to figure out, like, how do I position myself in my topic? What is going to be the most relevant thing? Because you want to stand out and to answer your question, you really don't want a laundry list of topics. I think the more, you know, the more speakers who are starting out, they might list on their website, like business development, sales, like they just list a lot of different business topics that they can quote unquote speak on. That's not that interesting. When people want a speaker on sales, they want the sales speaker. They want the guy, the gal, the person, you know, that's the expert and their field or their whatever they're looking for. So you want to differentiate yourself, but you also really want to have a focus. You want to have something that you can really, you know, hang your hat on. So it doesn't have to stay the same year to year. You know, most speakers you need to develop. You need to, you know, constantly be evolving your content and, you know, putting new books and new articles out so that you can stay relevant and that you can continue that career. But that doesn't mean that you can't be known for something, you know, and that's important because you want to be known for something. You don't want to be a jack of all trades because that's not going to help you stand out and you're not going to win speaking engagements that way. So to your first question around engaging that audience. So when you figured out kind of like, you know, your topic, what the meat of your presentation is going to be, like, that's really what we're talking about. We're not talking about this beginning story, this ending story, this whatever. Those are the other elements and those can change, of course. You know, what you want to think about is customizing your talks for different audiences. So the easiest things to change are the beginning and the end because if the middle is always the same, you're getting the same point across, you're using the beginning and the end to demonstrate that you understand this audience, that you know who they are, what their role is that, you know, I've had clients that have gotten up and talked about going to the office and commuting and blah, blah, blah, office life. And they completely neglected that the entire audience was people who worked from home. Was it was by nature a company that was a distributed sales team. So, you know, you over, if you want to use that, you connect with the audience by showing you understand them and what they're there to do and what you're there to do. So that's one way to connect, you know, a lot of speakers will show up early and like actually chat with people or, you know, sit down with the leaders and then they can say, you know, I was talking to Bob earlier and I know that you guys are all like, whatever, you know, you can connect with that audience in a lot of different ways, you know, whether it is really personalizing and tailoring it and bringing in kind of like your insight or knowledge to kind of show that you, you know, you're one of them and now you've got them a little bit more on your side because you're not this outside expert just telling them what to do. That doesn't know what their challenges are, what they've been through, but also just through your storytelling. So, you know, we talk about how important it is to be vulnerable in that opening, you know, big talk. So choosing a story that's relevant to your topic, that's, that's, you know, not just someone else's, like I really encourage people to tell their own stories. It's great to have, you know, well-known generals and historical figures and come in everyday heroes to share as part of stories that you may want to tell, but I think especially when you're getting started, it's really important for you to tell one of your own stories that then can lead, you know, that gets people a little bit more understanding about you. And like I said, maybe it's vulnerable. So, you know, they don't feel like there's as much of a distance between what you're there as the expert about and where they're at and their knowledge and everything. But, you know, it takes work and time and figuring out, like, you know, different ways to really engage with them. But, you know, I think if you spend time thinking about how you'll connect, how you can do that in the beginning and the end, those are the most important things. And they'll just dramatically improve your, your keynotes and your presentations. I, I double answer. How about that? We got two, it's like a two for one. How cool is that? I love that. All right. So now I'm going to unpack the next thing because I'm, again, still intrigued. Most people, you know, feel like they have to talk on 13 different subjects. You were like, pick one, maybe two tops. And I think people are like, oh, but if they want me to talk about x, I'm missing out on this. Like it seems to be like the niches, the riches are in the niches is what they say, right? Is that true in speaking as well? Yeah. Well, I think it's a little bit of both. So it's one thing to like pigeonhole yourself and say, I only can talk about digital marketing. And I'm, I'm hired to come in and talk through, you know, that's a lot more technical. That's a lot more of like a lecture, you know, when it gets to the level of keynote, you want to have one topic, but maybe your topic, you know, gene, your topic is caveman brain and, but how that relates to sales, how that relates to company culture, how that relates to performance and leadership, like your topic can be an umbrella topic that can, that should relate to all the main audiences that are in this corporate space. It's not that your topic is so niche that you're only going to get hired for a certain type of event or a certain type of audience. It's that you have a topic that is niche to you that offers a perspective that can apply to a lot of different audiences. So like, you know, when you write a book, oftentimes it's not just for one type of audience or one type of reader, it's, it's going to apply to a lot of different people and people are going to connect to it in a lot of different ways. It's your job to make your topic clear enough that people see how it's universal, how it applies to these different audiences and, and where they, you know, can, and why it would be a good fit for what they're looking for. Oh, I love, I love that. I think that's awesome. All right. So, um, a lot of our audiences think they'd like to speak, but they don't know how to start. So how do they start with a coach or do they start on their own? What's the best way to get started speaking and how do they impl incorporate you? And let's have to be like a seasoned speaker. Because maybe there's no, I mean, I think people can start anytime. You know, you don't need a coach to start. You need to start speaking to start, you know, you need to take, look for opportunities, whether it's your school or your church or your kid's school or and local community organization, like just getting opportunities to stand up and present or think about what you might want to talk about and look for other opportunities to do that and add value, I think is a great way to start. If you're looking to do it as a way to grow your business and you want more strategic guidance, like a coach, of course, can help. And you want to really figure out where you can find your ideal audience. I think that's the biggest challenge. Figuring out what to talk about and figuring out what your expertise is. I think the smaller part of the bigger puzzle, the bigger, the harder part is, okay, who is the ideal audience for my business? Where do they gather? How do I get in front of them? What's the value that I can bring? And like, that's, you know, goes a lot deeper into the strategy of negotiating and positioning and all of those things, you know. But I think to get started, just thinking about where, what events do you go to? Is there opportunities where you could become maybe a panelist or you can, you know, sign up to do more speaking? Where, what do you already have in your life that you can leverage? Like either connection wise or opportunity wise and just start doing it and get feedback in practice because it's really difficult to do it in a vacuum. It's not something that is, you're not going to get the same, you know, performance from just doing it in front of the mirror. So you got to look for opportunities to get up and do it, just like stand up comedians, you know. So I think if you're wanting to get started, just start and, you know, do it in big or small ways wherever you can. And as you develop what your value is, then, you know, you can figure out how to position yourself and hopefully drive people to you. And when people start coming to you to ask you to speak, that's when you really can start, you know, leveraging, bartering, negotiating higher fees and other things because you're in the driver's seat then. So I really help people focus on what the strategy is so that it makes sense that their time is well spent and that any efforts that they're putting out there are going to, you know, return to what they're focused on, but also how do they build their platform? Because it is really about being known. It is about driving people to you. So what are the things that maybe you have? Maybe you have a great Instagram following and that's what we want to leverage. Maybe you are publishing articles. And so you've got, you know, media outlets that we can, you know, talk about. Maybe you're getting on podcasts. So figuring out how to grow your platform is the other side of it. It's, you know, there's the strategy and the content and the positioning. But now how do people know about you? How are we getting people to learn about you and what are, where should you lean into for your audience or your ideal people on what platforms or places that that makes most sense? I love that. So I don't give away the secret sauce. Although I have a client who says you give away the secret sauce. It's they're never going to be able to replicate it. So, you know, it's an iterative process. So it does take, you know, someone to keep you go. And I think you decide how you want to answer this question. So I find a conference. I want to speak there. How do we, how do we get in? How do we find places to speak? And once we find them, how do we open the door to say, hey, me? Yeah, absolutely. Well, you know, conferences are easier, easier to find than you think. You know, a lot of, of course, since they're a lot of conferences, a lot of industry conferences, they are publicly advertised. They're, you know, either to their members or just in general. So they're not difficult to find. And the nice thing about associations and conferences and things like that in general is usually there is some sort of contact info, you know, on the website or through their association website, you can usually find someone to talk to. So you do really want to reach out and find out, you know, how do they select their speakers? Do they pay their speakers? Or is there an application process? A lot of conferences, if you're just getting started, they have a call for submissions. They have opportunities for you to submit and fill in applications. And, you know, but I would go the extra mile and actually try to reach out. I'd fill in the application, excuse me, I'd fill in the application. But then I'd follow up and see if you can, you know, connect and discuss and make yourself stand out. It's just like applying for jobs, you know, there's going to be a lot of submissions, but the people who were probably going to get interviews either have a referral or know someone or, you know, you got to do something to get your name plucked out of the pile. So finding people to connect with, to find out how they do their speaker processing or how they pick people and just following those guidelines and just looking for more contacts to reach out to. And in those areas, it's not as difficult as you may think. And the same, you know, with podcasts, a lot of podcasts have websites. You can submit to be a guest. You can, you know, reach out to them directly if they don't have a form like that. And so it's not as hard as you think to find speaking gigs then, is it really? Right. I mean, there's so many different conferences and public events. And if you're, if your audience is business owners, then every association is pretty much a target for you. Think about every industry. They have an association, every single one to the most niche. I've had clients speak for the Commercial Food Distributors Association. Like there's everything single industry you can think of has associations. And these are usually nonprofits and their goal is education. So they are looking for speakers and they are looking for people to come in and talk to their members because that's what they do. They provide education and whether it's at their formal events or through virtual events. There's a lot of opportunities for you as you're getting started because they don't have huge budgets. So they can't hire, you know, big expensive speakers all the time. So bartering with them to speak to their big audience, you know, whether you're volunteering your time or not is there another great opportunity. And so even if you don't see in a formal event, even if you don't, you know, you're looking and you're like, I really want to speak to insurance agents and you find an association and they don't have a formal event. But just reach out to their education chair or someone else and just see, hey, do you do webinars? You do other things like that that maybe I could do and create the opportunity. Again, they're looking for things like that. Those things are not falling into their lap every day. So definitely a lot out there. And, you know, the best speakers and the ones that get traction are doing that in addition to, you know, building their platform and their inbound strategy too. I'm trying to realize that being a speaker is a full-time job because you've got to find, like, I love the idea of looking for a job and I've got to be picked out of the pile. So I have to make myself stand out and I've got to be able to, almost like a sales process, reach out to find someone and get them to say yes to me. Yeah, I mean, it is. But if that event, you know, you're in front of hundreds of people and those, you know, can turn into clients or, you know, could be huge, you know, new things for your business, then getting chosen and getting onto one of these stages can be well worth that time and investment. I mean, a lot of people, you know, aren't doing this as their full-time job that you can do. You can manage outreach. You can leverage different services. You can get an EA or someone else that can do, you know, some of the more grunt work here, you know, but it is part of the process, you know, if speaking is what you want to do, then yeah, you got to seek the opportunities until the opportunity to start seeking you. Oh gosh, it's a great statement. You got to seek out the opportunities before they seek out you. Okay, it's not truth in life, right? So I know people can get paid, but people can't get paid. But often people want to, as you said, sell a course or poaching or product or service, whatever they're doing. How do they do that from the stage or do they do it afterwards? Well, there's all different types of events. So there's free events, you know, people are there for free. Often times the speakers are volunteering their time. There might be events that are ticketed or sponsored events where the speakers might have paid. They might have actually paid, you know, tens of thousands of dollars to get on that stage. And usually in those types of events, whether it's, you know, something where people are more aware that either they're there for free or they've paid, but they know that there's other resources that are going to be offered. Those are usually more of the situations where you might be able to make a direct offer as part of your presentation. You can sell your course or sign up for your coaching program or other things, or you might just be able to, you know, quote unquote, lead collect. You might be able to give away a free gift or you're going to present and people can sign up. And then, you know, down the road through your email funnel or through some other, you know, opportunity, then you're going to sell to them. So it really depends on the event, what they allow and what they're looking to do. In addition to, you know, like the free event, it's like, you know, you're bartering your time, you're hoping to get leads or whatever. But there's also rev share opportunities where you might offer a $5,000 product. And for, you know, the organizer of the event gets 20%. So there's also events where they're really designed to help you sell because they get a cut. So those are all the types of stages that bureaus managers in this world traditionally don't work with. I think I'm a little bit different because I want to look at all opportunities for my clients. And even if there's not a high fee, if it's a strategic audience, that's big for building, you know, their products or services or something else. And we're looking at all those opportunities where the bureaus and the managers are really focused on paid speaking and that's kind of it's their bread and butter, typically. And on the paid side, very rarely if ever you are going to sell anything, you know, you're never going to make an offer. You're never going to, you know, ask people to go, you know, pay. But a lot of my clients are very successful with getting 80, 85% of their audiences, you know, even at paid engagements to sign up for their email newsletter through quizzes or free gifts or assessments or even just offering the slides. And there's ways you can kind of tee that up earlier to really get that maximum engagement, get everyone to scan that QR code. And you walk away, not just with a check, but you also walk away with now, you know, 100 or 200 new leads for your courses, for, you know, your other products and services that are more consumer facing. So, you know, there's a lot of different ways that you can optimize that and figure out how to make it work. Yeah. What I love about this is that it's a lot like networking. You know, you go to a networking event, you collect a card and you got to get the person on your calendar and you talk to each other, and they might be a son of influence. They might become a client. But this is one to many. So, if you get 200 people on your list and you can follow up, it's really, it's probably all in the follow-up in terms of speaking. Any follow-up tips that we should do for speaking? Yeah. And that's a great point. And that's, you know, the power of speaking. You're a conference attendee. How many people can you exchange business cards with? How many people can you really go deep and highlight your unique knowledge and expertise with? But if you're on stage, you're doing that in front of all of those people. And hopefully, you know, even capturing their contact, like you just mentioned. As far as, you know, you're gathering these contacts, then you're delivering whether you promise to free gift or the slides or something else. What I would say is, you know, in that, have a short video, whatever you offer them, you know, whatever they do, whether it's a quiz and at the end, have a video that says, like, thank you so much for taking this quiz. This is what you're going to do with these results. This tells you, like, where you rank and the scale of this. And now you can check out this resource below and, you know, keep me in mind for more speaking. So what you can, you can really embed that CTA wherever you want. I think the difference is just getting people on that email list because you can get them on LinkedIn and Instagram. And, you know, we already talked about the algorithms can shift and change and go away overnight. So your email list is the one thing that you really control and can make sure that gets delivered, hopefully, as to as many people as possible. And so that's it. In your follow-up, have, you know, highlights of your recent speaking or upcoming speaking, just make sure that that list is always kind of kept, you know, up to date with what you're doing. And you're going to be ahead of the game because a lot of people go to a speaking event and speak and hope that, you know, people end up following them online or doing something. Maybe they'll go to their website and sign up, but I bet it's very few if they're not really pushing people to do that. And so now you're going to get a lot more engagement from people with just showing up in their email box with, you know, like more information about your speaking because people need to be reminded. It might be years down the road, honestly, and they're, oh, yeah, she was great. And we were just talking today in our meeting about how we need a speaker or because I hear all the time, my president saw him speak three years ago or they saw her, you know, heard her on a podcast, you know, months ago. So these things have a long tail, but it's a lot harder for people to remember if they, you know, never see anything from you again or if they never hear from you again or if they know, you know, don't have that awareness. So it's really, you know, up to you to just keep building your list because that's your biggest asset. It's an asset in more ways than one. I love that. I totally love that. I can't believe Blair that we are almost done with this podcast. It always happens. I'm just talking about all the stuff. I know it's kind of crazy, right? So for the our listeners today, what's some action steps that they can take as soon as they finish listening to you, they can get them some results, especially in speaking? Yeah, well, I'd say, you know, hopefully you can take my advice and go seek a place to speak, you know, whether it's you're again, school, speak to the teachers, speak to kids, speak to whomever, and just see how it feels and get some feedback. Start to, you know, imagine what you might want to offer in that sense and where you can go out there and do it. But I'd definitely just take that first step and, you know, shake off the nerves and think about what stories you have. A lot of times it might just be helpful to create a list of stories, you know, write down like interesting, you know, things that have happened to you and, you know, just keep that list going. You never know which one will, you know, kind of develop into something bigger or suit an audience differently. But those are two ways to get started. Whether you jump right in or just start collecting stories, start kind of journaling and thinking about, you know, different topics, but yeah, don't don't take it too seriously. You're going to, you're going to screw up and you're going to figure it out and it's going to get a lot better over time. Yeah, and I might say for those of us who are seasoned speakers but are not getting the results that we're looking for, perhaps you should, you know, have a conversation with Blair because it sounds like he's got some really great strategies to make speaking even more profitable for you in terms of new business development and new clients. So with that said, I always, this is my favorite part of the podcast. I mean, I love all parts of the podcast, but this is truly one of my favorites. What is your favorite quote and why? Well, there is a quote that's on my home page that I particularly identify with the more that I talk about my work and it's from Oscar Wilde and it says be yourself. Everyone else is already taken. You know, when I see so many speakers following, you know, I think it's important to have mentors in role models, but you want to be yourself as a speaker more than anything. You don't want to just be the next Tony Robbins or the next whoever. You want to be yourself and what you bring to, you know, a conversation is important and authentic. You know, as authenticity, like I said, is the most important thing, I think, in speaking and what people are looking for and what separates, you know, the truly great, you know, from the mediocre. Well said, Blair, totally well said. Where can people find you if they want to talk to contact you? How do they do that? Sure. Well, you can find me on LinkedIn, Blair, Brian Nichols, but hopefully you'll check me out at bbncreativemanagement.com. That's B as in boy. And on our services page, you can sign up for a free 30 minute call with me. I think 30 minutes, like hopefully from this conversation, you'll get some value and know what next steps you should take in your speaking or in your business pursuits. And you'll also be able to find all that information in the show notes as well. Blair, thank you so much for being on our podcast today. Any final thoughts that you want to share with the audience? No, just speaking to get some more speaking. So that's my other quote. So get out there and give it a try. And you know, your impact and your growth are immeasurable. I love that. Well, now you know, speaking, we get speaking, like activities, we get activities. And as we always say here, if you liked this podcast, please favor us on your favorite platform and share this with someone who you know who wants to be an even better speaker than they are now, whether they're starting out or in the middle or their season. With that said, thank you, Blair, for being on the show today. Thanks so much for having me. Oh, it was a pleasure. And for those of you who are waiting to hear the next episode, please know that we'll drop on Friday. And I will always say this when you're ready to get results. Listen to the results, Queen. I'm Dr. Jean, the results, Queen. Go out and get results. Thank you for listening to getting results with Dr. Jean, the results, Queen. If you like the show, please subscribe, rate and review on Apple, Spotify, or wherever you get your podcasts. We appreciate it. And it really helps your fellow business owners to find the show. Go to getting results with Dr. Jean.com for more information on how you can achieve better business results with caveman brain business growth system and the entrepreneurial operating system. Here's to you getting results.