E366: This is a crazy hack for anybody with digital products, ecomm, or international services based businesses.
Take video for TikTok, Instagram Reels, YouTube Shorts, etc - use AI lip dubbing tools, SEO the descriptions and rank on Google while growing your brand in a new market.
This exploits a few things: - Google is prioritizing UGC content in search. - SEO in languages other than English is way less competitive. - Video in languages other than English is also way less competitive. - AI lip dubbing technology is fairly new. - It’s fairly new that it’s so easy to grow a brand with short-form vertical video.
My video posting guide (my exact social media posting strategy): https://edwardsturm.com/articles/social-media-posting-strategy/
00:00 A Game-Changing SEO Hack 00:45 Google's UGC Prioritization 01:36 My Successes 02:35 Relevant Keywords 02:57 Step-by-Step Guide to Implementing the Hack 03:32 Translating 05:09 AI for Multilingual Content 06:10 Why This Hack is a Game Changer 07:53 TLDR Summary of the Hack 09:01 Conclusion and Sign-Off
#seo #internationalseo #contentmarketing #digitalmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
This is a crazy hack for people with digital products or international services based businesses if you have a digital product that can be translated or a service based business in different countries with different languages this episode will be inspiring. It is an amazing hack that I thought of that I'm going to be doing on my own product compact keywords comes out compact keywords is a program for how I do SEO. It shows the way that I do bottom of funnel search engine optimization gives the templates I use everything that I used to do it and exactly how I do it and when this product is out. I'm so excited to do this hack. Oh, e-com e-commerce to this is a hack for both SEO and for video. So I'm pretty pumped about it. I got to give some background on this. So the background is Google is prioritizing user generated content and search. This means content that is created by people, not companies and especially content that gets a lot of comments and this includes video from tiktok YouTube shorts and Instagram reels. So if you're making short form mobile video short form vertical video that's coming out on Instagram reels tiktok YouTube shorts all of these then your content could be prioritized in search if it gets a decent amount of comments. I discovered this because I ranked with brand new pieces of content content that was created less than 24 hours before I ranked two times on the front page of Google in 48 hours with this new content and both times it was in the top position. I saw Ryan Reynolds speak at the Forbes Iconoclast Summit, Ryan Reynolds, Michael Strahan, Lindsey Vaughn, President of Blackstone, so many other big people. It was a huge event. I've talked about it before. I made a video showing Ryan Reynolds marketing strategy and I wrote Ryan Reynolds marketing strategy at the beginning of the description. I put up the video 12 hours later. The video was ranking number one for Ryan Reynolds marketing strategy. I made a video about link echoes in SEO. How if you get backlinks and those backlinks are deleted Google will still remember that you got those backlinks and will count them for you. These are called link echoes. I did this and when you Google link echoes SEO my videos are there and I discovered this because I noticed that my videos have been ranking for lots of keywords, lots of things that the videos were on when I wasn't even trying to do SEO with the videos. And so now that I discovered this, I'm very conscious about putting keywords at the beginning of the description for my videos, finding relevant keywords. I make the videos first and then I say what keyword would fit for this and then I'll put a keyword at the beginning of the description for that short form mobile vertical video. If the video gets a good amount of comments, it shows up on Google. So all you have to do is try to make great content, find a relevant keyword and put that keyword at the beginning of the description. So that's the background and here's the idea. So first you need to be making videos to do this short form mobile vertical videos. I have a guide on how to do this. If you want to get started, you can just go to Edward Sturm dot com and then if you're on desktop, you'll see the guide pinned to the header. It's called my exact social media posting strategy. Or if you go to my articles section Edward Sturm dot com forward slash articles, my exact social media posting strategy will be near the top. I'll also include this link in the description for the podcast. So you got to be making videos to do this because Google is prioritizing video content if it gets a good amount of comments in search. So I'm going to start with a language that I believe I have a big audience in and that's Hindi. I'm always looking at who is commenting on my videos, who is viewing my videos, who is following me and I notice a lot of people who have Hindi in their descriptions and bios. So I will start with Hindi as a language and then I will use more languages. German is another big one, Spanish, my biggest language, of course, is English. There are all these other languages that are big too, but there's a reason which I'll get to in a little bit about why this is such a crazy hack. Okay, so you pick your language then hire a translator from the language that you choose. I'm just going to use Fiverr or Upwork. I've done this before and then I'll have somebody that the person that I hire. In 2018, me and my friends, we launched the first play to earn game in crypto and it was immediately successful. It blew up, it went viral and it was going so viral and crypto is international. I said we should translate this into a lot of other languages and I hired so many translators from Fiverr in so many different languages and the landing page was translated in so many different languages. I would see all these different people coming into our chat, into our telegram chat with so many different languages and they would say they were using the translated versions of the website. So I hire a translator, then I'll translate the product and the product landing page. If there's any other pages for the product, those will be translated as well. Then I'll create social accounts in the new language, accounts on Instagram, TikTok, YouTube in the new language. Now, here's where it starts to get crazy. There are tons of AI tools that can do lip-dubbing in other languages. I use DScript, it doesn't have that yet, but it will probably have it soon. Captions.ai already has it. You can just Google lip-dub AI language translator and see dozens of apps that do it. Lip-dub.ai is another, there's lots of others and these tools use AI to clone your voice and change the way your mouth is moving to make it look like you are speaking. This other language. So I will have the translator who translated the product and the product page oversee this to make sure the translated captions are correct. All of my videos, which I'm already making, will come out in Hindi and then the other languages that I choose. Then I have the keyword and the description that I write, the SEO description and the keyword. Those are translated as well. The keyword in the new language is put at the beginning of the description and the description is in that new language. So here is why this is a crazy hack. First of all, and most importantly, SEO is way less competitive in languages that are not English. A lot of people don't know this. SEO is so much easier in languages that are not English. English is the hardest market. It's the most lucrative market and the hardest market. But I'm already making the video. I'm already making the content. So the extra work is minimal since the content is already made and I get to grow a brand in a new language. And this is also not as competitive as English. English is the most competitive market for pretty much everything. So I'm doing SEO in a new language, which is way less competitive. I'm growing a brand in a new language again, way less competitive than English. And the extra work is minimal since the content is already made. And if your videos are not primarily in English or your brand is not primarily in English, you could do it with English. You can have your videos translated into English and your keywords and descriptions translated into English. Or other languages, lots of other languages. The things that make this idea so appealing is that SEO is so much less competitive in other languages. And this AI translator lip dubbing technology is fairly new, but also works pretty well. And Google is heavily prioritizing user-generated content in search. To give another example, Reddit, I think had number 80 in terms of market share on Google one year ago. So in terms of the companies that had market share on Google, one year ago, Reddit was at 80. And now one year later, Reddit is at five number five. It has the fifth largest market share on Google. So to summarize the idea, this would be great for people with digital products or e-commerce or international services based businesses. Services based businesses that can be in other languages. Google is prioritizing user-generated content, even video from TikTok, YouTube shorts and Instagram reels. You put the keyword at the beginning of your description. You have to add a long description. Doesn't have to be that long. A few paragraphs should do. You're making videos to do this. You can see my guide for how to get started. That's in the description for this podcast. Pick a language which you believe you have a big audience in. Get a translator, translate the product and the product page, create social accounts in the new language, use one of these AI lip dubbing tools, which makes it look like you are actually speaking in that language. Have the keyword in the description translated. And that's it. You're doing SEO in other languages, which are less competitive than English. Already making English videos, growing a brand in other languages and the extra work is minimal since the content is already made. That's the idea. I am hyped about this. I'm going to be doing this and I hope you do it too. Very excited about this idea. All right, I got to go. I have a red eye flight back to Europe in a couple of hours. Lots of stuff that needs to be done before then. And when I talk to you tomorrow, I'm going to be wildly under slept. It's going to be hilarious. So thank you so much for watching. Thank you so much for listening. This is episode 366 of my daily digital marketing podcast and I will talk to you again tomorrow.
