E344: Dan Petrovic from Dejan SEO shares how he was one of the first, if not the first, to get his hands on what would eventually become Google’s biggest leak of all time.

He shares how he warned Google in advance about it.

And how his support ticket was closed in response.

The story goes even deeper.

And eventually resulted in the May 2024 Google Algorithm Leak.

00:00 Introduction to the Google Algorithm Leak 00:39 Dan Petrovic's SEO Experiment 02:18 The Juicy Details of the Google Leak 04:10 Response to the Google Leak 06:03 Dan Petrovic's Actions 08:21 Rand Fishkin's Role 09:03 Google's Reaction and Security Measures 16:23 The Future of SEO and Search 21:14 Compact Keywords 25:06 Final Thoughts

Sources shared in this podcast. Dan’s article: https://dejanmarketing.com/i-have-one-thing-to-say/ Rand’s article: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ My article about bottom-of-funnel SEO: https://edwardsturm.com/articles/seo-down-the-funnel/

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