E332: How Rand Fishkin's revolutionary and belittled SEO experiments led to the greatest Google leak of all time.

The 2024 Google algorithm leak was ten years in the making by one of the most iconic figures in search engine optimization.

Here's the true story of how it went down.

0:00 Introduction: A Tale of SEO, Millions, and Vengeance 1:09 Meet Rand Fishkin: The SEO Pioneer 3:31 The Click Experiment: Unveiling Google's Secrets 4:30 The 2014 Click Test: A Turning Point 6:42 Recreating the Experiment: The World Cup Test 8:27 Google's Denial and Rand's Persistence 12:22 The Leak: Exposing Google's Secrets 14:13 Rand's Vengeance: A Decade in the Making 17:32 Conclusion: The Biggest Google Leak and Final Thoughts

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