E225: This entrepreneur found their first customers by doing cold outreach to affiliates, giving 50-100% commissions, and doing this until $3,000,000 ARR. 

Then found positive unit economics and scaled to $45,000,000 with ads.

Listen for the exact details.

Source material: https://www.reddit.com/r/Entrepreneur/comments/1ao3t0l/i_built_a_business_thats_done_45_million_in_sales/

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