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The Edward Show

Incorrectly Weighted Algorithms

Broadcast on:
01 Feb 2024

E211: Finding an incorrectly weighted algorithm with social media, media buying, or search is one of the most exciting things in marketing.   This is what happened with the TwitterX Ads Glitch and the Instagram Reels Glitch.   Both of these led to exploits where listeners of the show were getting tens of millions of impressions on content for little to no money.   Now, I may have found something with TikTok. This is Day 1 of having this realization and trying it. The question is, can it be predictably recreated? And if yes, how long will it exist before it is patched?   #growthhacks #growthhacking #socialmediamarketing #Marketing