E38: Some TikTok Live streamers, like Pinkydoll, are making tens of thousands of dollars a month streaming themselves reacting to monetary gifts with canned responses, like a video game NPC.

The TikTok NPC trend gives a lot to learn. It shows just how big the market is and how much money there is out there. It also illustrates fundamental differences between video platforms like TikTok and YouTube.

The ice cream is indeed so good.