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The Edward Show

The Story of Fruit Ninja

Broadcast on:
09 Aug 2023

E35: The story of Fruit Ninja is a motivating underdog story of a failing game studio using the tenets of the Lean Startup Method to succeed.

This is one of my favorite stories shared on the podcast so far. Tons of valuable lessons:

  • Stay simple.
  • Stay lean.
  • Differentiate yourself.
  • Validate early.
  • Always test.
  • Low-budget marketing can be great marketing.
  • Humor sells.
  • Move fast.
  • Fundraise/sell when there's hype and fomo - not when you need the money.
  • Leverage everything.