E27: How a nomad shepherd from East Turkey became a CPG king in the United States with a net worth of 1.9 billion dollars.

Hamdi Ulukaya, the founder of Chobani, has an utterly ridiculous story with tons to learn.

Here's how to:

• Disrupt U.S. CPG.
• Do marketing with no budget.
• Think about branding.
• Find product market fit.
• Recover from a startup disaster.
• Make billions of dollars as an immigrant shepherd.

I think this is one of my best episodes, truly.