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She's INVINCIBLE

Franziska Iseli - Brand Strategy

Join Kamie Lehmann and Franziska Iseli as they talk about brand strategy. Get to know Franziska, who was awarded the Young Entrepreneur of the Year, as she shares her experiences and thoughts on how she keeps up with her multiple businesses. Stay tuned, and enjoy!

In this episode, you’ll learn:

● More about Basic Bananas, Business Hood and Ocean Lovers

● The Brand Alchemy Method

  1. Purpose
  2. Principles
  3. Brand Identity
  4. Differentiation
  5. Brand Promises
  6. Stories
  7. Brand Engagement

● The Virtual Summit on Basicbananas.com/virtualsummit

● How the bad can fuel your motivation

● How the ugly can lead to good things

Broadcast on:
03 Aug 2020

About Franziska Iseli:

 

I'm Swiss born and that's why I have an accent and you know, my friends always love making fun of my sometimes sentence structures when I don't get it completely right. I live in Sydney right now. I've been in Australia for 14 to 15 years.

 

I'm really focused on working in and on our businesses, mainly Basic Bananas and Ocean Lovers and our brand consultancy. And what makes me and how I got here. I believe what are some of the traits that I find have brought me here and make me invincible is optimism. I'm super duper optimistic. I always see the glass half full and that's definitely helped a lot in the business journey, or even on the adventures, you know, like riding along the Silk Road. And the second one is intuition. And this is something I learned along the journey. I didn't know too much about intuition growing up until later into my 20s, and then suddenly became really intrigued about this whole thing. I started to really research it almost, you know, almost researching intuition from a logical standpoint, but intuition is not that logical. So I started to really embrace it. The third one is courage. I feel like courage has definitely helped me too. To get to where we are and run basic mountains especially in a way that is unique to us and, and standing by our values and our principles, which we'll talk a little bit more about later when, you know, we share a few more lessons on that. So having the courage to do business our way that's definitely also helped to be invincible. And the last one, I would say is just always leading with value. So always asking myself, is this adding value? You know, am I doing this to add value or am I just doing it if I'm just doing it and it doesn't add value, then I don't want to do it. So it's just adding value to making an impact.

 

And I believe those are probably the key things that have really helped to bring me to the place where I am now.

 

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You can find Franziska Iseli…

Websites: https://www.franziskaiseli.com/

     www.basicbananas.com

     Basicbananas.com/virtualsummit

     Basicbananas.com/pj

Twitter and Instagram: @franziskaiseli

   @basicbananas

   @oceanlovers_united

 

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