The Simpson Center for Food and Agriculture Policy at the University of Calgary gets a million-dollar boost to support its agriculture literacy for healthier people and planet program. I'm Tim Perrin with World Roots Canada, amplifying Canadian agriculture. The initiative will address the complexities of agricultural systems while emphasizing the pivotal role food plays in human health and environmental sustainability. Dr. Guillaume Darmi, Director of the Simpson Center, says the program is designed to educate the public about where food comes from, helping them understand the complexities of the agriculture system where the food we eat plays a crucial role in our health and health of our planet. We embrace here one health approach. We recognize that there is a dependence between the health of the planet, so the health and the environment, the health of animals, as well as the health of the humans, and say we need to work together and to think about policies together to make it better. The program will deliver numerous written and digital resources to educate the public on controversial issues like the use of GMOs, pesticides, and food labels. It will also serve a consumer knowledge and actively engage with citizens. Digital communication will be key for the success of this program, as well as using and mobilizing the network of the people, basically, and say that, well, we developed good information. It's available for anyone who wants to put that to their contact, so we are, to some extent, counting on the fact that there would be exponential growth under the dissemination of information. The program will be conducted in collaboration with 13 Canadian universities and Stanford University in the US over a five-year period. Over those five years, it aims to deliver investigations of food-related misinformation on social media, citizen assemblies, including educational packages of videography and outreach, and a targeted communications campaign to actively engage the public with the program. If you like this feature, be sure to check out the podcast farm on our website worldrootscandida.com while you're there. Be sure to sign up to our newsletter and check us out on X, Facebook, Instagram, Threads, TikTok, YouTube, and LinkedIn. For World Roots Canada, I'm Tim Parent, Amplifying Canadian Agriculture.