Imagine truly unlimited phone calls and texts to any local network and a large allocation of monthly mobile data for just R299/month. That’s what MTN South Africa unveiled last month when it launched SuperFlex, a mobile tariff plan that allows consumers to choose how much data they want, coupled with unlimited minutes and SMSes and a six-month free trial to the mobile version of Disney+. The new plans start at R299 for 10GB of anytime data. The plans on offer, all providing unlimited phone calls and SMSes, are: • 10GB: R299 • 15GB: R399 • 20GB: R479 MTN described SuperFlex as a “mobile plan that offers customers simplicity, customisation and flexibility” without paperwork, contact lock-in or credit checks. Now MTN South Africa GM for the consumer segment Bertus van der Vyver shares the inside story about the launch of SuperFlex with TechCentral’s TCS+ technology show. Van der Vyver tells TCS+ about: • The SuperFlex offering and the market research that informed its launch; • Why it’s an online-only product and how consumers can sign up for it; • The level of personalisation on offer to consumers; • The pricing strategy behind SuperFlex; • How MTN built the product, and the work that went into building a robust backend solution to support it; • The security measures in place to protect consumers; and • What consumers can expect from SuperFlex in future. Don’t miss the discussion!

Broadcast on:

13 Oct 2023