Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Batist Leman, CEO and co-founder of Azumuta, a connected worker platform that has raised $3 Million in funding.
Most interesting points from our conversation:
- From Hobby to Startup: Batist's early start in programming at eleven and his evolution from working on small projects to founding Azumuta.
- Identifying the Market Need: The inception of Azumuta was sparked by repeated requests for work instruction software from manufacturing companies, highlighting a clear market demand.
- Iterative Growth and Development: The journey of Azumuta's growth was marked by gradual steps, from starting as an independent consultant to pivoting towards a service model for manufacturing software.
- Inbound Marketing Success: Azumuta's growth has been significantly driven by inbound marketing, underlining the effectiveness of their content strategy and SEO efforts.
- Overcoming Hiring Challenges: Batist shares his experiences with the initial challenges of building a marketing team and how hiring experienced professionals from HubSpot changed the game.
- Future Vision for Azumuta: Batist envisions Azumuta playing a crucial role in making the manufacturing industry more productive by enhancing the capabilities of factory workers through better access to knowledge and instructions.