Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Julio Martinez, CEO & Co-Founder at Abacum, an FP&A platform that has raised $40 Million in funding.
Here are the most interesting points from our conversation:
- Sabbatical Inspirations: Julio started with his transformative sabbatical in India, where he was immersed in microfinance, shaping his future perspective on business and finance.
- Corporate Finance Roots: Julio’s journey into finance was not planned from childhood but developed from early career choices and opportunities that emphasized rapid learning and high-pressure environments.
- Innovation at Banco Sabadell: Prior to Abacum, Julio led a venture builder and investment fund, initiating fintech innovations and investments across Europe and the U.S.
- Launching During COVID-19: Starting Abacum at the outset of the pandemic required conviction and adaptation to severe market uncertainties, shaping the company’s resilient foundation.
- Problem Definition and Impact: Abacum addresses the inefficiencies in financial teams’ operations by automating routine tasks, allowing focus on strategic analysis and timely decision-making.
- Strategic Focus on Mid-Market: From the start, Abacum targeted the mid-market segment, recognizing the specific needs and potentials for impactful solutions beyond what small businesses or large enterprises require.