Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Alfred Griffin, CEO & Co-Founder of LightForce, an orthodontics technology company that's raised over $150 Million in funding.
Here are the most interesting points from our conversation:
- Orthodontic Innovation with 3D Printing: LightForce applies modern software and 3D printing technology to create customized braces, addressing a long-standing issue in orthodontics by making treatments more efficient and effective.
- Significant Reduction in Treatment Time: LightForce's customized approach has shown a greater than 40% reduction in the number of treatment appointments and total treatment time, leading to better outcomes for patients.
- Digital Workflow Advantages: The technology enables orthodontists to plan treatments digitally, which can be executed by trained assistants, reducing the physical strain on doctors and increasing operational efficiency.
- Impact of COVID-19: The pandemic highlighted the benefits of digital orthodontics, as practices using LightForce and similar technologies saw better patient outcomes with fewer appointments compared to traditional methods.
- Orthodontist and Patient Benefits: LightForce's solution offers significant benefits for both orthodontists and patients, including fewer visits, better treatment outcomes, and improved operational margins for practices.
- Strong Growth and Adoption: With a 300% year-over-year growth and about 10% of North American orthodontists actively using LightForce, the company is rapidly expanding and transforming the orthodontics industry.
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