In today's episode of Category Visionaries, we speak with Barbra Gago, CEO and Founder of Pando, an employee career progression platform that's raised $7 Million in funding.
Topics Discussed:
- Barbra’s background in B2B tech entrepreneurship, and getting into the space at a very early stage
- The challenges of transitioning from a marketing leadership role to assuming full control of a company as a lone founder
- Pando’s value proposition, and why it's time for a transition towards a new kind of career-progression system
- How Pando created a new category and successfully positioned themselves in an emerging marketplace
- The importance of market research and customer feedback in successfully finding space for a new category