In today's episode of Category Visionaries, we speak with Adrien Menard, CEO and Co-Founder of Botify, an enterprise SEO platform that's raised over $82 Million in funding.
Topics Discussed:
- Adrien’s experience as a French entrepreneur moving to the US, the excitement and anticipation of starting a new business journey
- The power of organic search and SEO as part of the internet’s original promise to connect businesses across the world
- The missed opportunities resulting from poorly optimized indexing processes, even among some of the biggest names in tech
- How Botify claimed their own space in the market, and rose above the background noise to stand apart from the competition
- The ongoing shift towards an SEO-focused approach and away from paid media channels
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