In today's episode of Category Visionaries, we speak with Patrick Woods, CEO and Co-Founder of Orbit, a community growth platform that's raised over $22 Million in funding, about why, in an economy where software is ‘adopted’ more than ‘sold,’ a sense of community can be a genuine driver of growth. Providing in-depth knowledge and powerful insights about sentiment, company size and almost everyone involved in your business, Orbit allows their clients to leverage an entire audience in pursuit of growth. We also talk about Patrick’s background in marketing, brand strategy and customer success, why he eventually settled on a community-first approach to driving growth with Orbit, and why modern companies need to learn how to scale human-centric relationships. Topics Discussed: Patrick’s background in marketing, brand strategy and customer success leadership, and the insights it gave him into how leading brands are built Ending up in San Francisco and how it felt to enter the startup economy for the first time Why modern businesses should allocate more focus to building communities, and the long-term benefits it can bring The radical change in how customers relate to their software, and the difference between being ‘bought’ and ‘adopted’ Moving from business jargon to a more holistic understanding of how humans engage in their commercial journeys Favorite book:  The Culture Map: Breaking Through the Invisible Boundaries of Global Business Good Strategy Bad Strategy: The Difference and Why It Matters

Broadcast on:

26 Jul 2023