In today's episode of Category Visionaries, we speak with Finnur Pind, Co-Founder and CEO of Treble, a next generation simulation technology platform that's raised $10 Million in funding about how a new generation of sound-simulation technology is set to help build a better sounding world. Treble's Acoustic Simulation Software generates interactive, real-time, immersive auralizations of acoustic modeling projects with the click of a button, making it easy to compare design iterations and make more informed decisions to make the most of every sound. We also talk about Finnur’s background of more than 15 years 'obsessing’ about sound, the potential customers looking to design more acoustically refined spaces, limitations in the toolkits available to designers, and why demo-first marketing helped to scale where hands-on engagement turned out to be a hurdle. Topics Discussed: Finnur’s long-standing obsession with sound, first as a musician and then as an engineer before moving into academia The emerging focus on creating a ‘sound-comfortable environment’ for everything from classrooms to concert spaces Personal experiences with the limitations of acoustic-design technology that prompted Finnur to found Treble Sparking customer interest through content on LinkedIn and other platforms, driving up inbound sales Why a hands-on customer engagement process was eventually replaced with a demo-first model to enable better business scaling   Favorite book:  The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Zero to One: Notes on Startups, or How to Build the Future

Broadcast on:

26 Jul 2023