In today's episode of Category Visionaries, we speak with Taylor Lint, CEO and Founder of Swantide, a go to market technology platform that's raised $7 Million in funding, about why so many companies find managing their CRM such a headache, and how Swantide plans to make every aspect of the process simpler and more straightforward. With processes designed with engineering and sales operations best practices already in mind, rigorously testing performed before they reach potential clients, Swantide brings the expertise of an in-house salesforce engineer at a fraction of the cost. We also talk about Talyor's background in software engineering and her experiences working at LinkedIn and Alphabet, her passion for improving vital processes through the power of data, the importance of the ‘go-to-market stack,’ why Swantide felt the need to build upon what salesforce is capable of delivering, and why they decided to focus on problem-solving over building a brand new market category. Topics Discussed: Taylor’s software engineering background, and the lessons she brought to Swantide from some of the biggest names in tech Why Taylor is so passionate about the power of data to drive change and innovation in some of the most important aspects of modern life Swantide’s decision to focus on the ‘go-to-market stack,’ building upon salesforce to provide better experiences for their clients Overcoming potential feelings of competition with existing consultants, and how Swantide helps them to work more efficiently The lack of a clearly defined ‘category’ for what Swantide offers to clients, and why they’ve chosen to focus purely on problem-solving   Favorite book:  The Design of Everyday Things

Broadcast on:

19 Jul 2023