In today's episode of Category Visionaries, we speak with Andy Mowat, CEO and Co-Founder of Gated, a communication platform that's raised over $3 Million in funding, about why articulating your personal and professional priorities is all but essential in an increasingly noisy digital world. Forming a first line of focus-oriented defense around your online presence, Gated helps people connect with like-minded individuals through the conversations they actually want to have, while keeping your screen and your attention free from cold emails and other communications that could waste your valuable time. We also speak about Andy’s background working across a slew of SaaS startups, what it’s like bringing an innovative idea to market, why companies getting more and more siloed ultimately harms their long-term functional efficiency, and how keeping people’s inboxes more exclusive can actually help salespeople stand out in the markets that matter most to them.   Topics Discussed: Andy’s career background working on go-to-market strategies for a wide range of SaaS-oriented companies How Andy sees modern companies becoming increasingly siloed in terms of their operations, and why that’s a problem in the long run The Gated value proposition, and why protecting your online presence from unnecessary noise is a strategic market opportunity Gated’s relationship with salespeople and marketers, and why Andy believes they’ll get over an early aversion to ultimately build better relationships How Gated is changing the way people think about email, and the legacy Andy wants to leave in the startup space   Favorite book:  Traction

Broadcast on:

23 Jun 2023