In today's episode of Category Visionaries, we speak with Tine Karlsen, CEO and Co-Founder of Vev, an all-in-one design platform that's raised $7 Million in funding, about why a web-dominant economy demands a new generation of design tools to empower visual creativity without sacrificing smooth functioning. Learning by doing, Vev has developed a seamless visual developing platform that integrates with the hard technology of back-end software to cover everything from paywall pieces to interactive scrolling narratives.
We speak about Tine's background in the Norwegian tech sector and her thoughts on what makes it special as an early adopter of innovation, the hands-on learning that helped her become a 'Jack-of-all-trades,' why media companies led the way in Vev's market development, and why giving designers the power to build without code is streamlining the world of web design like never before.
Topics Discussed:
- How Tine came to found a company through learning by doing, and what it means to be a 'jack-of-all-trades'
- The unique position of the Norwegian tech sector and how a high tech transition is pushing new currents of innovation
- Why traction in the media industry was critical to Vev's market growth
- How inclusivity is key to Vev's value proposition, putting design tools in the hands of creatives without cumbersome code
- How code-free design is transforming an existing market category, and what it means for the future of web design
- Vev's vision to establish themselves as the go-to front end builder in the next 3 years
Favorite book:
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers