In today's episode of Category Visionaries, we speak with Sangram Vajre, CEO and Co-Founder of GTM Partners and Co-Founder of Terminus, pioneers of the Account-Based Marketing (ABM) category.
Topics discussed:
- Sangram’s career background as the CEO and Co-Founder of GTM partners, and what led him to found Terminus
- The origins of ABM
- The role events play in creating a new category
- The power of podcasting to support category creation efforts
- Why Terminus partnered with competitors to create demand for the ABM category
- The most common challenges of category creation
- Sangram’s advice for founders getting ready to embark on their own category creation journeys
- Sangram's next big move with GTM Partners