In today's episode of Category Visionaries, we speak with Joe Schaeppi, CEO and Co-Founder of Solsten, a digital experience optimization platform that's raised $39 Million in funding, about creating incredible human-centered experiences that generate insights way beyond basic demographic descriptions. With an immersive offering to track adaptive behavioral patterns and individual psychology, Solsten provides insights to help companies really understand and better serve the needs of their customers.
We also speak about Joe’s career path, which has taken him from medical emergencies to world-building game design, the central role of games in the future of generating human-oriented data, why the psychology of online behavior is absolutely critical to good business decisions, and why Joe’s vision for Solsten is to ‘index’ the entire internet from a psychological perspective.
Topics Discussed:
- Joe’s career in building experiences, from the emergency room to game designer and finally to founding Solsten
- Why static assessments fail to capture the complexity of human behavior, and how Solsten seeks to establish a more flexible approach
- The critical importance of customer profiles that go way beyond demographic data in driving the business decisions of tomorrow
- How Joe envision’s Solsten as following in Google’s footsteps, and “indexing all of the behavior on the internet”
- Solsten’s diverse success profiles, and why Joe is proud of building a multicultural, international team
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