In today's episode of Category Visionaries, we speak with Sam Fonoimoana, CEO of Datajoin, a personalization platform that’s raised $3.5 Million in funding, about why data-driven personalization is the future of marketing, and how Datajoin is positioning itself to be a driver and deliverer of that change. By integrating Salesforce pipeline and deal data back into marketing systems like Google Analytics or Adobe Analytics or Google Ads, Datajoin provides a closed-loop, 360-degree view of a company’s sales and marketing success, and insight into how they can move forward more effectively in the future.
We also speak about what it’s like to be a startup founder from the USA’s most remote state, how Sam came to a career in tech to begin with, the power of personalized marketing to save money and develop strategy for Datajoin’s clients, and why leadership is more about influence than purely your position in a company.
Topics Discussed:
- Being a native Hawai’ian and what that means for Sam as he grows and raises a family while representing his culture
- What years in data analytics and in finance taught Sam about the solutions needed for modern, digital-native businesses
- The power of personalized marketing to deliver improved customer experience and save money on a marketing spend
- How a partnership with Adobe helped Datajoin break through the industry background noise
- Why Sam believes Datajoin has carved out their own unique niche in a crowded market sector
- Why a real partnership with clients means more than providing standardized services, and how Datajoin works to make sure every relationship is as beneficial to all sides as possible.
Favorite book:
The 5 Levels of Leadership: Proven Steps to Maximize Your Potential