In today's episode of Category Visionaries, we speak with Alexa Berube, Co-founder of Reposite, a travel tech startup that’s raised $13.5 Million in funding, about why a seamless workplace/marketplace solution for group booking of events is long overdue. The days of long email chains and arduous phone calls are a thing of the past with Reposite’s comprehensive approach to connecting clients with the vendors and operators who make their events happen.
We also speak about how Alexa never planned to find herself in sales, how starting off in the events space gave her the inspiration for Reposite, why the group bookings realm of events planning is still way behind the times, and how Reposite established a sales flywheel that keeps their marketing mostly inbound.
Topics Discussed:
- Alexa’s career trajectory, and how it led her to take the plunge into founding her own startup
- The personal experience Alexa had coordinating and how it gave rise to the idea of Reposite
- Why, when compared to the consumer market, B2B events management is still far behind in terms of technology
- What it was like launching a travel-adjacent startup in the middle of a global pandemic
- How Reposite have managed to secure an enviable sales flywheel which keeps their outbound marketing budget minimal
- Why Alexa believes that Reposite has no real competition in their market space
Favorite book:
Never Split the Difference: Negotiating As If Your Life Depended On It