In today's episode of Category Visionaries, we speak with Gabino Roche, CEO of Saphyre, a pre-trade onboarding platform that’s raised over $19 Million in funding, about why it’s time to break the siloed system keeping pre-trade separate, and develop a more streamline, reliable trading infrastructure to make sure every transactions lands where it should. By targeting the pre-trade silo of financial services, Saphyre functions like a rosetta stone for different departments and institutions, creating digital memory around trades to make sure everyone knows exactly what’s going on.
We also speak about Gabino’s many years in the space between financial services and software product offerings, what he learned from working closely with some of the world’s largest banking institutions, how two failed startups helped deliver lessons he took on to Saphyre, why revenue has always been central to the Saphyre business model, and why, when you don’t have a network to rely on, guerilla marketing strategies might be the best way to claim a share for yourself.
Topics Discussed:
- Gabino’s career in the finance sector, developing software solutions for some of the world’s largest financial institutions
- How the 2008 financial crisis revealed opportunities for innovative solutions to perennial finance problems
- Why revenue generation is and always will be the key to successful adoption
- The siloed system hamstringing successful trading, and why Saphyre chooses to target the pre-trade space specifically
- Why trust will always be top of the list when it comes to expanding your market share, and how Saphyre works to build and reinforce it
- How guerrilla marketing strategies might be the best option to claim a market share, especially if you lack the insider networks to get a jump start
Favorite book:
Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time