In today's episode of Category Visionaries, we speak with Andrew Butt, CEO of Enable, a rebate management platform that’s raised over $156 Million in funding, about why the undervalued but high profit rebates and incentives in contemporary supply chains are in dire need of 21st-Century innovation, and how Enable is making it happen. Handling everything from helping rebate managers connect with the customers they need to providing cloud-based software solutions enabling people to get the most out of what’s available, Enable promises growth-driving, money-making mechanisms accessible to all.
We also speak about how a serendipitous encounter at a flying school helped lead Andrew to this underappreciated sector of the economy, why most modern firms still fail to make the most of rebates and incentives, how Enable is building a community, as well as a commercial product, and why you don’t always need to be a visionary inventor to create a whole new business category.
Topics Discussed:
- How Andrew’s time spent building software for a flying school led him to a largely unnoticed business opportunity
- Why rebates and incentives can be a significant growth driver in the modern supply-chains we all rely on
- Why so many companies struggle to manage their rebates, and how Enable is helping them get on top of things
- The reason why a combined cloud-networking solutions is the ideal offering to help drive win-win solutions in the incentives space
- How Enable is creating a community, not just a commercially successful software product
- Why Andrew believes you don’t have to be a visionary innovator to end up creating an entirely new category in the world of business
Favorite book:
Good to Great: Why Some Companies Make the Leap...And Others Don't