In today's episode of Category Visionaries, we speak with Mathew Renfro, CEO of Lynx, a healthcare payment platform that’s raised 17.5 million in funding, about how this new integrated fintech-healthcare startup is helping reorient people’s relationship with some of their most important life decisions. By tapping into the financial-first mentality that drives so much of our modern world, Lynx puts people on the path to save both time and money, connecting them with products, services and practitioners which are right for them, all while keeping costs as low as possible.
We also speak about what it took for Mathew to leave behind the big leagues for the uncertainty of a fintech startup, what lessons and people he brought with him and how they’ve shaped his role as a founder, why building the best team is ultimately an investment in customer confidence, and why he believes Lynx is a market leader in the personal banking experience.
Topics Discussed:
- Mathew’s career in the healthcare industry, and the frustrations that eventually led him to take the leap into the startup economy
- How the 20-year old claim system found itself in dire need of innovation, and why Lynx’ combined healthcare-fintech proposal is going to make it happen
- Why creating financial relationships is key to the Lynx business model, and exactly what consumers are looking for in the modern healthcare economy
- How true personalisation means monitoring an account balance, avoiding overdrafts and taking the financial-first approach to healthcare decisions
- How Lynx manages to flip extant expenses to future revenue drivers for partners in their network
- Why building the best team right at the top is a future investment in customer confidence