In today's episode of Category Visionaries, we speak with Derric Gilling, CEO of Mosief, an API analytics platform that’s raised over $15 Million in funding, about why the deluge of data that most companies are dealing with hasn’t yet been utilized to anything near its full potential, and how a better integrated, more effective API analytics framework can capture significant value for partners and clients across the entire startup sector. By providing critical insight into exactly how API solutions are performing and where they can be improved, Mosief helps their customers hone in on the metrics that really matter, and make meaningful changes based on the best possible data.
We also spoke about how Derric’s time at intel provided him with critical lessons to take with him into the startup space, why you should never over-promise on a critical feature, what makes a targeted customer persona so important when creating a new category, and why sometimes it pays to take your time before taking a product to market.
Topics Discussed:
- Derric’s time at Intel and the critical lessons it gave him when it came to building his own startup business.
- Why API matters, how it’s still falling short of its real potential, and how adequate analytics can really be the missing link in the value chain
- Why Derric believes its best never to over-promise, and why bugs and fixes should be part of every tech companies budgetary planning
- Why Moesif decided to pivot from API development to analytics, and how it feels to be moving in a blue market economy
- How Moesif and their customers are building stronger networks together, and the power of the 1+1=3 relationship
- The importance of really zeroing in on your customer persona when you decide to create a new category, and exactly who is making the purchases
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