Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Tom Griffiths, CEO & Co-Founder of Hone, a live learning platform that has raised over $50 Million in funding.
Here are the most interesting points from our conversation:
- Pivot to Success: The transition from Hub Dub to Fanduel demonstrated the power of data-driven pivots, leading to a new category in daily fantasy sports.
- Creating a New Category: Tom's experience with Fanduel taught him the importance of being one step removed from an existing category to facilitate understanding and adoption.
- Navigating Legal Challenges: Facing regulatory scrutiny and legal challenges helped refine and solidify Fanduel's position in the market.
- Leveraging Customer Stories: Using customer testimonials and feedback as a powerful tool to highlight Hone’s unique value proposition in the competitive corporate training space.
- CEO Transition: The shift from CPO to CEO involves embracing broader decision-making responsibilities and being the company's face to drive vision and growth.
- Higher Purpose: Tom finds a deeper fulfillment in Hone's mission, impacting both professional and personal development for learners through transformational live classes.