Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Pascal Weinberger, CEO & Founder of Bardeen, a no-code workflow automation platform that has raised over $18 Million in funding.
Here are the most interesting points from the conversation:
- Origin of Bardeen: Pascal and his co-founder Artem were frustrated by the time spent copy-pasting data between tabs and set out to solve this with Bardeen, aiming to automate tedious workflows.
- Proactive Automation: Unlike traditional trigger-based tools like Zapier, Bardeen operates on user context, enabling more powerful and intuitive automations.
- PLG Approach: Bardeen employs a product-led growth strategy, focusing on community support and direct user feedback to continuously refine their product.
- Challenges of PLG: While PLG offers rapid feedback and user-centric development, it also demands high attention to detail and faces competition for user attention.
- Category Creation: Bardeen aims to establish a new category of proactive automation, bridging the gap between simple trigger-based tools and complex enterprise solutions.
- Future Vision: Bardeen aspires to bring automation to everyone, aiming for a world where automation tools proactively identify opportunities to save users' time, akin to how Honey finds savings at checkout.