David Gluckman is the common denominator of so many brands we know and love. Kerrygold butter, Baileys Irish Cream, Smirnoff Black, Le Piat D’or and many more.

We discuss his book That shit will never sell through the lens of the lessons it imparts. We discuss the best ways to sell ideas.

We discuss the best ways to deliver ideas. We discuss new product development and how to get them over the line. David shares some of his failures and the lessons learned and the ones that got away.

You can find out more about the book and David here: http://www.thatshitwillneversell.com/

You can read his Linkedin articles reference on the show here: https://www.linkedin.com/pulse/marketing-success-requires-appetite-risk-david-gluckman

The story of the ship mender is here: https://atkinsbookshelf.wordpress.com/2016/06/06/the-parable-of-the-ship-mechanic/  

Broadcast on:

05 Feb 2018