The Job Search Solution
Daily Routines on LinkedIn Part I
Terry Sullivan Interview with Terry Sullivan: Terry talks more about daily routines and LinkedIn.
Welcome. This podcast is sponsored by the jobsearchsolution.com. America is only 60 hour program of everything you could possibly imagine about how to find a job. The jobsearchsolution.com has successfully helped more than 100,000 people find a job as fast as possible. The jobsearchsolution.com. Welcome back, and as we do two or three times every month, we'd like to welcome Terry Sullivan. Terry is the founder of BuzzPro. He spent more than 20 years in marketing, most of which was with Verizon Communications, where he gained more than 456,000 new customers and reduced their churn by more than 6% annually. In 2010, he became enamored with LinkedIn, and he's fast to become one of the country's foremost authorities about LinkedIn. He travels the world teaching people about LinkedIn, mostly in regard to job seekers. If you're a job seeker, you ought to catch one of Terry's seminars. Not only does he give a seminar on LinkedIn and how to use it, but a seminar also on how to find a job, how to have LinkedIn be one of the tools that really helps you find a job. LinkedIn is changing all the time, and fortunately, he comes to us a couple of times every month with issues regarding LinkedIn, and today he's going to finish up what he's been talking to us lately about, which is daily routines. As you know, I've spoken about that over a whole chapter about that, one of my books, how daily routines are so important. Terry and I were talking about the Olympics, how we're not watching it, primarily because of the opening debacle they had on the imitation of the Last Supper. But you have to admire those athletes about their routines, because every athlete has a phenomenal routine. So, LinkedIn users need to adopt routines, especially when they're looking for a job. So, let's say you today, Terry. Good morning, Tony. Thank you for having me here. It's such an honor to be on your digital radio program. Today, I really wanted to just finish up on daily routine. I gave about three presentations this week. And it's still just always amazes me how people really want to spend a lot of time on LinkedIn, and we talk about branding and what kind of work they should do here there. But really, it's all about taking your online discussion that you're having with new contacts and prospects and recruiters offline. And you taught me that several years ago, Tony, that nothing happens until you have a sales conversation. And there's just such a reluctance for people to pick up their phone and call people. And I just would love to ask you this. Why do you suppose that is? I think it's more effective, you know, conversation. I mean, people avoid it, you know, you're telling me last week on your program last week on people who you've connected with and developed all your online relationships with. You set up an interview and then they could stop even bother to call you. I wish I knew. So, I mean, yeah, I've been running it. I've been running an ad we're looking for a recruiter here in our organization. And I wrote this Splendiferous ad. I mean, it is just marvelous. I'm just kidding, folks. But it is a good ad. And I have on there, please call. Do not just send a resume. Oh, wow. And you know how many calls I got yesterday? How many Tony? None. I got 34 resumes. Wow. Now, the reason I do that is that if you can't pick up the phone and make a call, your chances of being a good recruiter are not very good because that's how we make our living. We pick up the phone and we make a call. Yeah. And if you're instructed to in capital letters, in bold capital letters, call me. Don't just send a resume. Yeah. And you don't call me. One, you don't follow instructions. But two, the reason is they don't want to be rejected. Yeah. They don't make me rejected. They feel like if you're going to reject me, just don't respond to the email that I send, which is, and I don't know how to pick up the phone. Nine out of ten times, you're going to get my voicemail. Yeah. So you leave a voicemail? Yeah. I leave 50, 60 voicemails a day. That's what it is, you leave voicemail. But they've got the phone and your call. Yeah. You know? And I don't know the psychological reason why I'm trying to find some psychologist somewhere that can tell me why. Especially after you tell people, call me. Yeah. And they just, it's a matter of, I guess it's a matter of guts. It's a matter of, I don't know. Well, you know, here with LinkedIn, you know, people will say, I'll ask them, why, you know, why aren't you calling people? I don't like making cold calls. I'd say, wait a second. Do you know what a definition of a cold call is? I mean, just picking up the phone and dialing people you don't know. But with LinkedIn, think about it. You've done your research to decide which kind of recruiters or hiring managers you're going to connect with. You've done your research. You send them a personalized, detailed connection request. Hey, Tony, I'm looking for a VP at marketing job in the DSW area. It'd be great if we could connect here in LinkedIn. And then Tony, you know, they accept, which means they've looked at your profile. They've looked at your invite. You know, they've now connected and then you send them a thank you note with your attached resume. Okay. That's not a cold call. That's a warm call. And once they've got your resume, they connected with you on LinkedIn. They've got your resume. You pick up the phone and call them. And guess what? Refer to, you know, what you've done already. Hey, Tony, this is Terry Sullivan. We just connected on LinkedIn. I think you might resume. I'm looking for a VP of marketing position in the DSW area. And Tony, I would appreciate any advice or context you may be able to share, you know, and then just stop talking. Ask for advice and context. Tell them how you know them. And that's a warm call. And then just stop talking. And you'll be amazed. I think Tony, in some cases, you probably really appreciate when people call you, right? Oh, yeah, because it doesn't happen, buddy. Yeah. Well, I want them to do that. That's how I make a living. And you know, that's the way I'm going to help you the best. But it's just unbelievable. And people are so used to, I guess, just getting rejected that way. I don't really know. Well, it's time to get a rejection. It's time to take a break. So we're going to do that. So stay tuned. This is Tony Beshara, along with Terry Sullivan, here on the JobSearch Solution. This podcast was sponsored by the JobSearch Solution.com. It's the world's most successful online job search program. My expert in the trenches advice has been used by more than 100,000 people to successfully find a new job. So go to the jobsearchsolution.com and start today toward a better job.