The Job Search Solution
Job Search Tactics Part III
Dave Perry Interview with Dave Perry: Dave continues discussing more strategies for a job seeker.
Welcome. This podcast is sponsored by the jobsearchsolution.com. America is only 60 hour program of everything you could possibly imagine about how to find a job. The jobsearchsolution.com has successfully helped more than 100,000 people find a job as fast as possible. The jobsearchsolution.com. Welcome back and as we do every Tuesday evening, we'd like to welcome David Perry. He is our resident retained searcher and recruiter, International out of Ottawa, Ontario, Canada. He's only been in the business for 36 years. He's published nine books on how to find a job and how to hire and he comes to us every Tuesday evening talking about all kinds of aspects of, he knows just about every aspect of the world of recruiting. And lately he's been talking to us about jobsearch tactics, especially for the jobseeker. And we always love the approaches that he takes and he comes up with some all kinds of things. In fact, I had a candidate of mine that is also a listener of this part, time listener of this program. And he mentioned the other day that he heard one of the tactics that Dave has and went out and bought one of Dave's books. And it has been going through it. And so you pay for yourself, David. I'm sorry, man. I need every quarter, right? Every quarter you can get, right? But it was really fun to hear. While we were finding him a job, which we did, he was also giving us kudos for having you on the program. And so we really appreciated. So what do you have for us this evening? Well, let's talk about, you know, I'm going to get in trouble today, but that's life. A lot of people talk about applicant tracking systems. So I'm going to talk about it in two aspects. Before I do that, I'm going to tell people that applicant tracking systems are designed to keep you down. Here's what I mean by that. An applicant tracking system folks, if you've heard of this, is a technology that employers use to, when you email in or download and send your resume to a company, an applicant tracking system is, quote unquote, artificial intelligence. It's not really. But it'll read it and go, oh, you're qualified or based on the ad that the company wrote. Or, oh, you're not. And 98% of the time, you won't be qualified. So I'm going to put you into the 2% of the time right now. So if you're going to apply for a job and to use an applicant tracking system, and you shouldn't, folks, but trying to tell you not to do that, you know, I'm spitting into the wind. So here's what you do. Take your resume, your regular resume, and go to the end of it, and open up a new page, and then go to the ad on that you're applying to. Copy the entire ad. Just cut and paste the entire ad. Paste it onto that final page. And then go and highlight everything you just pasted. Go to the top left-hand corner. Make sure it's all white, because you're going to be pasting white text onto a blank piece of paper or a blank screen. And then you want to reduce it to six-pike, so it'll do it in one page. So six-pike means that it's the size of a head, pin head. But technology doesn't care how big it is. It's going to read it anyway. Now why are you doing this? Because in the ad, they're going to be asking for a whole bunch of stuff. And you're going to tell the applicant tracking system that you have everything that's in that ad. Why? How? Because you copy the ad, you paste it at the back of your resume, and that's going to make you qualify. Now, the individual who's going to read your resume is not going to see that, because all they're going to see is your resume, because it's black text on white paper or white background. They won't see the stuff that's invisible now, white text on white background. But the applicant tracking system will read this and go ding, ding, ding, ding, winner, and spit it out and say, "Hey, this person fits 100 percent." And the hiring manager, I've gotten so many calls and threats from applicant tracking CEOs, not lately, but in the back of the day. But the applicant tracking system says, "Ding, ding, ding, winner, winner, 100 percent qualified. The person that gets your resume, they believe the machine. Don't get me going on an HR but they believe the machine so they read it and go, "Oh, great. So they call you in." Boom. You're in front of the employer. And that's what you need. You need to get in front of these people, not the machines. So that's how you beat an applicant tracking system. That's the first thing. The second thing, applicant tracking system. If you apply online, do yourself a favor. It costs you nothing, right? You click, apply, and the technology is going to click and say, "And spit you out." So what you do is you print, print, and mail, stamp, and blow in your resume and cover load. Yeah, you got to have a cover loader. And you send it to the hiring manager. Why do you do this? Because the applicant tracking system is going to throw you out anyway. And even if they let you in, I mean, no one's ever been, you know, in recorded history, no one's ever been, you know, drawn and quartered for applying to the same job twice. That's all you're doing. You're applying to the ETS, that's what they ask you to do, and you're sending them a resume. And you say, just to get yourself out of trouble, you say in the cover letter, "I applied online, but just in case I thought it would be smart if I sent you a printed copy as well for your convenience." And the hiring manager's gone, "Isn't that nice? Nobody else's bothered to do that. Bingo. You're already making them smile and that's making your objective of getting an interview even easier. I hope that helps. Yeah, so then, and we may not have time for all of this in this session because we only got about a minute and 30 cents. But so the candidate then says, "But I know who the hiring manager is. I don't know who the hiring manager is, and I don't know who it is. I'm just a brutal only little candidate out here in the middle of nowhere, and I don't know what to do, and so I send you to the lab and get dragged into this, and I don't know who it is. I do, and what do I do?" Well, you go back to whining in your soup because the average American spends 38 weeks looking for a job. 38 weeks. That's a bureau of labor statistics, folks. Really? Really? God's honest truth. You know, I'm an economist by training and a statistician. That's what the major and the minor degrees are from McGill. Yeah, no, that's a fact. So 38 weeks. 38 weeks. And the average life expectancy of a job is 23 months. So do the math, folks. Yeah, you're going to be in a job on average 23 months, and you're going to be out of a job on average 10 months. You better be saving a lot of money for the intro. And this is the trap that, you know, American employees are now waiting. Wait, time out. Hold on. We've got to take a break. We want to come back to this. Might as well take a break now. Stay tuned. This is Tony Bischera with the brilliant mastermind of Canada. Dave Perry, don't go away. This podcast was sponsored by the job search solution dot com is the world's most successful online job search program. My expert in the trenches advice has been used by more than 100,000 people to successfully find a new job. So go to the job search solution dot com and start today toward a better job.