The Job Search Solution
Job Search Tactics Part I
Dave Perry Interview with Dave Perry: Dave discusses different job search tactics that candidates can adopt.
Welcome. This podcast is sponsored by the jobsearchsolution.com. America is only 60 hour program of everything you could possibly imagine about how to find a job. The jobsearchsolution.com has successfully helped more than 100,000 people find a job as fast as possible. The jobsearchsolution.com. Welcome back. And as we do every Tuesday, or try to do every Tuesday, when the world traveler is available, we like to welcome David Perry. David is the managing partner of Perry Martella International. It's an international retain search firm out of Ottawa, Ontario, Canada, and we are international. He's only been in the retain search business for going on 37 years now. Is that right, David? Yeah. Who's counting? I mean, after 30 years, I mean, you know, you know, full well, after six months, you're going to make it two years you're already grandfathered in. That's right. Considering the average recruiter stays in the business 15 months, if you've been here past two years, you've done pretty darn good. But he's genuinely an outgoing guy and he's only written nine books on how to find a job or how to hire people. He's got a particularly wonderful product that is available to the general marketplace. But more than anything, he comes to us every Tuesday and talks about different aspects of finding a job or hiring that are quite a bit of a different take than most people find in out there. And we're very pleased to have him. And he's always so generous with his time and being able to do that. In this evening, he's going to talk to us about different job search tactics that a person can take and have. And I've been excited about getting to this because most people, when you mentioned it now about job search tactics, they look at you like you're crazy and they wonder what you mean by that. And so as long as we're on the subject, David, what do you mean by that? Well, there's a whole bunch of stuff, but I want to solve people's problems today. And I can tell a story in a minute, if you'd like. If you've heard it, you stop me because I don't want to make people suffer through it. But the bottom line with finding work or getting work is only two ways to get work. You can find a job or you can have a job and find you. Today, I would like to talk about the easier way to do this. When I grew up in Colorado Springs, I sold Christmas ornaments and pine cones door to door and stuff that I made myself at the age of eight. And I was terrified of knocking on doors and having people open the door and slam it in my face. I learned a lesson way back then, you know, other than resiliency, I learned it's a lot easier to open the door and say no, then it is to knock on the door and get someone to open the door. So what's this got to do with jobs? Real easy. How about everybody make themselves easier to be found? And you know what I'm talking about. The story's quite simple. I'm in Detroit talking at the automotive, aeronautical automotive world congress. 60,000 people go to this event and they ask me to come down and present. They figure they get about 60 people in a room that were out of unemployed engineers that I could help. We ended up finally getting there. And it was over 800 people that had to change the venue like six or seven times to get a room big enough. And here's my point. I'm standing on the floor, Kevin Donald's with me. He's on the podium. I'm standing on the floor and I asked the question, how many exhaust systems engineer jobs are there available in Detroit today? And we went around the room and people threw out wild guesses. They were all zero. I said, that's interesting. So I said, here's what I did. I did a search this morning and I found, I think it's 30 on Google, 15 on LinkedIn and a whole bunch on Twitter. And I said, here's the problem. I want all the exhaust systems engineers in the audience to stand up. Like 150 people stood up. I said, okay. I'm standing if I as a simple BA and you're all engineers. If I was as a simple BA, looking for an exhaust systems engineer, if I went to LinkedIn and typed in exhaust system engineer Detroit, if those words for a combination there appear on your LinkedIn profile remain standing, boom. I said, here's the point. I as a very simple bachelor of arts economics have a simple way of trying to find you. You have to figure out how I think very simply. I type in exhaust system engineer Detroit. And by the way, there's a lot of folks. So that's what you have to learn to do. And this for the callers today, it's the same thing. If you're looking for a job in a city where you live, do yourself a favor. Go to Google or go to LinkedIn and type in the name of the job you're looking for in the city. Up will come a bunch of different profiles, probably not yours because you didn't do this. Read those profiles. There are other people just like you looking for the same job. But their profiles came up. So please read their profiles. See how many times they use those key words like exhaust system engineer Detroit, whatever your situation is. And then in your profile, real simple folks, your profile, I want you to put those words that you want to be found for. But I want you to put them in at least one more time than was in the profile that ranked first. Technology is stupid. It only does what people tell it to do. So I told it to go find me all the LinkedIn profiles that said exhaust system engineer is Detroit. It found them, it ranked them, whoever had the most hits. You know, most mentions of exhaust systems engineers came up first, second, third, all, etc. So your job is to come up first. Please, that's the first thing you need to do. Be found. Find the words. Use the words that you want to be found for. And folks, pick a title, not a bunch of titles, a title. Because when people read this, it still has to make sense. So be found. When you're found, do us a favor. I don't know how many, we've talked about this, Tony. I don't know how many people don't put their email address in their detail, where they're about paragraph on LinkedIn. And they expect me, and I'll do it, but they expect me to find them. Oh my God, what a chore? My expression. Your phone number, and folks, you can get a Google email address. It's free. You're in the stage. You can get a Google phone number. And it's free. And if you assign that phone number and that email address to your job search, it costs you nothing. It allows recruiters, whether they're like Tony and I, or with the company, to find you and reach out quickly. Tries me. Bottom line today, be found. Absolutely nuts. I don't understand it. I've even gotten to the point where I don't know why I spend time doing this. Sometimes I think I'm crazy, but I wrote a guy the other day. I messaged him on LinkedIn. Why do you not put an email address and a phone number in your profile? That's all I wrote. I've done the same thing, Tony. I hope you don't get the answer. I got it. Folks, you got to understand it. I'm a nice guy, so I'm not like this very often. This fellow emailed back and said, "Well, I don't want insurance people or other people to call." And I very politely sent him back a note and said, "Oh, man, you are such a loser." And then I told him what to do. I said, "And if you don't do this, you're a loser times two." Next day, he'd done it. I phoned. I apologize. He laughed. Stay tuned. This is Tony Beshara, along with Dave Perry here on the Job Search Solution. Don't go away. This podcast was sponsored by the jobsearchsolution.com. It's the world's most successful online job search program. My expert in the trenches advice has been used by more than 100,000 people to successfully find a new job. So go to the jobsearchsolution.com and start today toward