Last month, I booked a massage with a new LMT that I found via Google. Thirty minutes before my appointment, I realized that she wasn't located in Oak Harbor, Ohio. She was located in Oak Harbor, WASHINGTON.

Yeah.

How did this happen? I'm still trying to figure out what I did wrong. Did I type something wrong into Google? Why would Google give me a search result for somewhere on the west coast? The experience DID give me a lot to think about when it comes to marketing, though. There were several moments along this journey where I "should have" noticed this LMT's location -- and that information was not easy to find.

In today's episode, I share the funny story of my massage-appointment-gone-horribly-wrong. And I share a few tips for how YOU as a business can make sure you do everything in YOUR power to communicate your farm's location BEFORE they try to buy.

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Accelerator Group Coaching with Corinna -- get on the wait list for this 15-member group Mastermind and Farm Marketing School experience.

Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.