What makes a person decide to buy themselves a bouquet of flowers?
Knowing the answer to this question may be the key to selling more of them. In today's podcast, I interview flower farmer Kendra Kennedy of Dogwood Flower Farm in Wisconsin. Her goal is to build her entire farm business around the love of flowers. We talk at length about the kind of person she is attracting to her business. What makes a person decide to buy this product? Are you really selling just the flowers themselves?... or is it something else? And if it IS something else, how can we lean into THAT message more in our marketing? It's a great discussion, and I hope it gets you thinking about YOUR product -- and the real WHY behind the buy.
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Who is Kendra Kennedy?Kendra is the owner of Dogwood Farms -- a Wisconsin flower farmette. The farm is on its fourth season and is currently growing on 1/4 acre. Dogwood sells fresh flowers directly to customers and is looking to push more agritourism and community pop ups this season.
Website: www.dogwoodfarmswi.com
Some of the resources mentioned in this episode:Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.
Building a Storybrand by Donald Miller -- Kendra mentioned this book several times, as a key resource that helped her understand the concept of making her customer the hero of her brand story.
Accelerator Group Coaching with Corinna -- get on the wait list for this 15-member group Mastermind and Farm Marketing School experience. We open enrollment again in the fall.
Why They Buy -- Want to the learn the psychological triggers that make a person ready to buy? Take my free class that will teach you the sales secrets many marketers rely on to move their products.
Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer