Getting a new customer to buy for the first time is a critical step you must ace as a business. It's the moment when the relationship changes from "observer" to "buyer." One of the best ways to finesse this key moment in the customer journey is to build a great first offer. In today's episode, my guest Juliet Orezietti shares her strategy of "the Weekly Special" and how she uses it to build her email list and turn fence-sitters into paying customers.